Based on the provided data and information, here is a structured plan for growth and improvements for Ecommania:
- Analysis of KPIs:
- Evaluate the performance of key performance indicators (KPIs) before and after Ecomm’s tenure to identify areas of improvement and focus.
- Assess the impact of external factors such as Ramadan and tech delays on deposits and adjust expectations accordingly.
- Conversion Rate Optimization:
- Implement messaging automation to improve customer engagement and increase conversion rates.
- Explore manual messaging platforms like Telegram, WhatsApp, and Messenger to interact with potential customers, address their queries, and provide personalized assistance.
- Leverage affiliate marketing to expand reach and acquire new customers through strategic partnerships with relevant affiliates.
- Collaborate with streamers and content creators to produce engaging and informative content that promotes Ecommania and attracts new users.
- Utilize classic web pop-up banners to capture user attention and drive conversions.
- Invest in hyper-targeted website advertising to reach the right audience and generate quality traffic.
- Promotional and Influencer Marketing:
- Develop a comprehensive promotional marketing strategy that includes influencer collaborations, content marketing, and social media marketing.
- Identify influential personalities in the industry and establish partnerships to promote Ecommania through sponsored content, reviews, and endorsements.
- Create engaging and shareable content that resonates with the target audience, showcasing the unique offerings and benefits of Ecommania.
- Optimize social media marketing efforts to increase brand visibility, drive user engagement, and attract new sign-ups.
- Utilize retention-focused email and messaging campaigns to nurture relationships with existing customers, encourage repeat deposits, and promote special offers and bonuses.
- Optimization of Deposit Amounts:
- Analyze the factors contributing to the decrease in average deposit amounts during Ecomm’s tenure, such as tech delays and challenges during the transition to Manila operations.
- Address the tech delays promptly to ensure the smooth execution of campaigns and maximize the potential impact of marketing initiatives.
- Implement real-time back-end support to assist customers during the deposit process, resolve any issues quickly, and enhance the user experience.
- Explore additional strategies, such as personalized offers, exclusive bonuses, and tailored incentives, to increase the average deposit per player.
- WhatsApp and Telegram Communities:
- Leverage the established WhatsApp and Telegram communities as free marketing channels.
- Encourage community members to share positive experiences, engage with the brand, and refer friends and family.
- Provide valuable content, exclusive promotions, and personalized assistance within the communities to foster loyalty and attract new users.
- Continuous Evaluation and Adaptation:
- Monitor the progress of implemented strategies regularly and analyze their impact on KPIs.
- Stay updated with industry trends, technological advancements, and customer preferences to make data-driven adjustments to the marketing plan.
- Seek feedback from customers to gain insights into their needs, pain points, and expectations, and use this information to refine marketing initiatives.
By following this structured plan and continuously optimizing marketing efforts, Ecommania can drive growth, improve key metrics, and establish a strong presence in the market.
here’s a road map with KPIs split into four quarters and their associated costs:
| Quarter | KPI | Target | Cost |
| Q1 | FTD count | 600 per week | $30,000 |
| FTD amount | $8,000 per week | $30,000 | |
| New sign-ups | 5,000 per week | $20,000 | |
| Average deposit per player | $50 | $15,000 | |
| Withdrawal rate | 15% | $5,000 | |
| Social media followers | 50,000 | $10,000 | |
| Q2 | FTD count | 800 per week | $35,000 |
| FTD amount | $10,000 per week | $35,000 | |
| New sign-ups | 6,000 per week | $25,000 | |
| Average deposit per player | $60 | $20,000 | |
| Withdrawal rate | 12% | $7,000 | |
| Social media followers | 75,000 | $15,000 | |
| Q3 | FTD count | 1,000 per week | $40,000 |
| FTD amount | $12,000 per week | $40,000 | |
| New sign-ups | 7,000 per week | $30,000 | |
| Average deposit per player | $70 | $25,000 | |
| Withdrawal rate | 10% | $10,000 | |
| Social media followers | 100,000 | $20,000 | |
| Q4 | FTD count | 1,200 per week | $45,000 |
| FTD amount | $14,000 per week | $45,000 | |
| New sign-ups | 8,000 per week | $35,000 | |
| Average deposit per player | $80 | $30,000 | |
| Withdrawal rate | 8% | $15,000 | |
| Social media followers | 125,000 | $25,000 |
This roadmap focuses on increasing key performance indicators (KPIs) in order to grow the business and improve revenue. The KPIs include FTD count and amount, new sign-ups, average deposit per player, withdrawal rate, and social media followers. Each quarter has a specific target for each KPI, along with a corresponding cost for implementing the necessary marketing initiatives to reach those targets. The costs are estimates and may vary depending on the specific marketing strategies used.
To support the operation and achieve the outlined goals, here’s a suggested structure for a small and efficient acquisition team:
- Acquisition Team Lead:
- Responsible for overseeing the entire acquisition team, setting goals, and coordinating efforts.
- Develops acquisition strategies aligned with the overall marketing objectives.
- Tracks performance metrics, analyzes data, and provides regular reports to management.
- Digital Marketing Specialist:
- Executes digital marketing campaigns across various channels such as search engines, social media platforms, display networks, and affiliate networks.
- Conducts keyword research, creates and optimizes ad campaigns, monitors performance, and adjusts strategies for maximum effectiveness.
- Implements SEO techniques, content marketing initiatives, and email marketing campaigns to drive traffic and conversions.
- Affiliate Manager:
- Builds and maintains relationships with affiliate partners, negotiating terms, and managing partnerships.
- Identifies and recruits new affiliates, monitors their performance, and provides support and resources to optimize their promotional activities.
- Tracks and analyzes affiliate performance, conversion rates, and commission payouts.
- Content Creator:
- Develops compelling and engaging content for various marketing channels, including website, blog, social media, and email newsletters.
- Produces informative articles, blog posts, videos, and graphics to attract and educate the target audience.
- Collaborates with the digital marketing specialist to optimize content for search engines and social media platforms.
- Social Media Manager:
- Manages social media accounts and develops social media marketing strategies.
- Creates and schedules engaging posts, responds to user comments and messages, and builds a vibrant community.
- Monitors social media analytics, identifies trends, and adjusts strategies to maximize reach and engagement.
- Data Analyst:
- Gathers and analyzes data from various sources, including website analytics, marketing campaigns, and user behavior.
- Provides insights into user acquisition trends, customer demographics, and campaign performance.
- Collaborates with the team to identify areas for improvement, optimize marketing strategies, and measure ROI.
This small acquisition team structure covers the essential roles necessary to implement and optimize the acquisition strategies. Each team member has a specific area of expertise and contributes to the overall acquisition efforts. Regular communication and collaboration within the team will ensure a cohesive approach and effective execution of the marketing plan.
estimated costs for the team heads based on salaries in Indonesia and Manila:
| Team Head | Cost per Market A (Indonesia) | Cost per Market B (Manila) | Cost per Market C (Indonesia) |
| Acquisition Team Lead | $3,500 | $4,000 | $3,000 |
| Digital Marketing Specialist | $2,500 | $3,000 | $2,000 |
| Affiliate Manager | $2,000 | $2,500 | $1,500 |
| Content Creator | $1,500 | $2,000 | $1,000 |
| Social Media Manager | $1,500 | $2,000 | $1,000 |
| Data Analyst | $2,000 | $2,500 | $1,500 |
Please note that these figures are estimates and can vary based on factors such as experience, market demand, and specific roles and responsibilities. It’s advisable to conduct a salary analysis based on the local market conditions and industry standards to determine the precise salary range for each team head position.
