Canada iGaming Market overview 2021-2022

By October 17, 2021October 19th, 2021iGaming market overview

Canada iGaming Market overview

With an estimated GGR of 14M, US Dollars, and a high % of participation in gambling activities the Canadian iGaming market is one of the target key markets for well establishes and new casino operators. This report’s goal is to give C levels and Investors an overview of the Canadian iGaming market.

Target Audience Report Canada 

The goal of this paper is to provide our readers with an overview of the Canadian iGaming market and give them a better understanding of the target market. Operators that know their player’s pain points will be able to structure better value propositions to the market in terms of entertainment and tailor-made gambling experience. 

The report provides insights on the following pointers: 

  • Market size – Gaming KPIs – GGR, Offshore EGGR, ARPU, LTV, ECPA 
  • Gaming segmentation 
  • Demographic
  • Internet trends 

CA iGaming Market size 

The size of a market is an essential measure of its strength and potential in terms of player volume and value. Around the world, 350 million people have compulsive gambling behaviors. Around 220 thousand of them live in Canada, with 1 million of them engaging in high-risk gaming.

Canada’s population is expected to reach 38 million by 2021. They have internet connectivity in 94% of cases. Approximately 75% of Canadians engage in some sort of gaming. With over 20 million Canadians actively gaming, the country has completely accepted gambling. In terms of internet gambling, Canada is ranked eighth in the globe.

 

Over the last five years, per capita disposable income has risen; nevertheless, growing competition from other kinds of entertainment, such as interactive at-home entertainment like video and smartphone games, has stifled industry earnings. Gambling companies have also been harmed by competition from across the border, as several US states have allowed the construction of new casinos to help bolster their ailing budgets.

Note:GDP per capita is one of the best measures of a country’s wealth as it provides an understanding of how each country’s citizens live on average.

Canada Internet 

Stats 

2021
Market size  14.72 Billion
Population  38,118,223 Million
Internet accessibility  94.00%
Internet users  35.63 Million
Mobile devices 

accessibility 

33.7 Million

 

GDP per capita  49,221.69$
Gaming 

segmentation

By order > Lotteries, scratch tickets,Raffles, casinos both physical and online, Sports
Top brands JackpotCity, SpinCasino, RubyFortune,PlayAmo, NationalCasino, 888, CasinoChan, LuckyDays, BetWay, MagicRed, Twin, TrueFlip
Social network 

penetration 

84%
Gambling Motivation Casino Entertainment [56%]/ Slot machines Entertainment [49%]/ Bingo Social Reasons [43%]/ Horse racing Entertainment [58%]/ Sport / Lotteries Thrill of Win [62%]
National animal 

canada 

Language 

Attitude thorward gaming 

Player Age 

Player Gander 

Activity and 

Frequency of 

Participation 

Participation 

Beaver 

English [56%] / Franch [20.6%] 

Cleanliness, safety, and overall atmosphere are the most important factors for current visitors when choosing to visit a casino or gaming facility [Reflects to online] 

Main group age 35-50 [40%] / 18-34 [30%] / 55 and over [31%] / Average [44.9] 57% Male 43% Woman [ 55% of woman play on mobile device ] 

Total – 37% of active casino players > 4% [Core weekly] 8% [ Moderate monthly] 11% [Light every 2-3 month] 15% [Casual play few time a year] 

20 million Canadians participating in active gambling

Gaming Stats
eGGR  14M U.S. USD
eOffshore EGGR  4B U.S. USD
eON Shore Gambling 16B USD
eARPU  600-800 USD
eLTV  600-824 USD
eECPA  80-300 USD
Slots  76%
Skill games  27%
Betting  30%
Lottery  62%
Bingo  10%
Number of Canadian play online  18M

 

Global gaming rank  8th

 

CA Gaming segmentation 

Share of Canadians who have participated in gambling activities by casino game 

Slots  76%
Skill games  27%
Betting  30%
Lottery  62%
Bingo  10%

 

Canada iGaming Sample of  Top Brands in the market 

JackpotCity, SpinCasino, RubyFortune,PlayAmo, NationalCasino, 888, CasinoChan, LuckyDays, BetWay, MagicRed, Twin, TrueFlip 

CANADA CASINOS BY PROVINCE 

  • Alberta 
  • British Columbia 
  • Manitoba 
  • New Brunswick
  • Nova Scotia 
  • Ontario 
  • Prince Edward Island 
  • Quebec 
  • Saskatchewan 

CANADA SPORTS BETTING BY PROVINCE 

  • Alberta 
  • British Columbia 
  • Manitoba 
  • New Brunswick 
  • Newfoundland and Labrador 
  • Nova Scotia 
  • Ontario 
  • Prince Edward Island 
  • Quebec 
  • Saskatchewan 
Player 

Region

Total N=2 

001

Casino 

visitor 

n=746 [A]

Non casino visitor 

n=1255[B]

Non casino 

Non casino 

visitor 

visitor age 35+ 

Millennials 

n=899 [D]

n=356 [C] 

Sports 

Non Sports 

betting 

betting 

n=236 [E] 

n=461 [F]

Slots 

player 

n=604[G ]

None slot player 

n=142 [H]

Alberta  11%  11%  11%  13% 10%  10% 10%  10%  16%
British 

Columbia 

13%  14%  13%  11% 14%  16% 11%  14%  11%
Manitoba  4%  4%  4%  3% 4%  4% 4%  4%  3%
New 

Brunswick 

3%  3%  2%  2% 2%  2% 4%  4%  1%
New 

Foundland and 

Labrador 

2%  <1%  2% [A]  3% 2%  1% 2%  0%  1%

 

Nova Scotia 3% 2% 4% [A] 2% 5% [C] 4% 2% 2% 2% Ontario 39% 42% [B] 36% 36% 37% 43% 41% 42% 43% Quebec 24% 21% 26% [A] 27% 25% 16% 24% [E] 21% 20% 

Saskatchew 

an 3% 3% 3% 4% 3% 3% 2% 3% 3% 

Lotteries are by far the most popular gambling activity in Canada, with half of Canadians having played a lottery in the past year. Sports tickets are at the bottom of the popularity contest, Right behind lotteries in popularity are scratch tickets and Raffles, followed closely by casinos (both physical and online). 

Land-based casinos are becoming less popular, with all of Canada’s super casinos reporting a drop in revenue even before the lockdowns of 2020. In an interesting turn of events, the provincial government decided to launch their own online casinos in an attempt to fill the revenue gap. This is a move that was mirrored by almost all of the provinces.

Canada iGaming Gambling Demographics 

When it comes to internet gambling, men and women are almost evenly split, with males accounting for 57% and females for 43%. It’s worth noting that female gamblers are more likely than males to use mobile devices. Mobile phones are used by 55 percent of all female gamblers. When it comes to age groupings, internet gambling is most popular among those aged 18 to 34, accounting for 16% of the total. The percentages for all other age groups are in the single digits.

Canada iGaming Player Gender 

Total N=2 

001

Casino visitor n=746 

[A]

Non casino visitor 

n=1255[B]

Non casino 

Non casino 

visitor 

visitor age 35+ 

Millennials 

n=899 [D]

n=356 [C] 

Sports 

Non Sports 

betting 

betting 

n=236 [E] 

n=461 [F]

Slots 

player 

n=604[G ]

None slot player 

n=142 [H]

Player 

Gender

Male  46%  46%  45%  27% 53% [C]  70% [F] 58%  50% [H]  37%
Female  54%  52%  55%  73% [D] 48%  30% 42% [E]  50%  63% [G]

 

Canada iGaming Player Age 

Player Age Total N=2 

001

Casino visitor n=746 

[A]

Non casino visitor 

n=1255[B]

Non casino 

visitor 

Non casino 

Millennials 

visitor age 35+ 

n=356 [C] 

n=899 [D]

Sports 

Non Sports 

betting 

betting 

n=236 [E] 

n=461 [F]

Slots 

player 

n=604[G ]

None slot player 

n=142 [H]

18-34  30%  32%  28%  100% [D] –  37% [F] 25%  25%  45%
35-54  40%  41%  39%  – 55.% [C]  46% 43%  43% [H]  32%
55 and over 31%  28%  32% [A]  – 45% [C]  18% 32% [E]  29%  23%
Mean 

[average] 

44.9  43.9  45.5 [A]  26.2 53.2 [C]  41.2 46.2 [E]  44.9 [H]  39.5

 

Canada iGaming Gambling Motivation 

  • Entertainment 
  • Anticipated possible win 
  • Social activity 
  • Skill and excitement 
  • Abuse the Casino 

Canada iGaming Problematic gambling

Around the world, 350 million people have compulsive gambling behaviors. Around 220,000 of these people live in Canada, with 1,000,000 of them having hazardous gambling behaviors that are likely to deteriorate in the near future.

  • The most serious gambling addicts in Canada often lose more than $500,000 a year! ● Around 75% of all Canadians have participated in gambling. According to gambling statistics for Canada from 2018
  • Online gambling addiction isn’t much different from the “traditional” form. In fact, it will probably become the most prevalent form of a gambling problem, as younger generations will be more likely to indulge in this form of self-destructive behavior
  • Most serious gamblers are males
  • The situation here is similar to alcoholism and most other substance abuse disorders. ● In most cultures, men are “driven” towards substance abuse (and gambling) as a way to cope with psychological issues.
  • According to gambling statistics for Canada from 2019, 65% of Canadians occasionally play the lottery. Additionally, 36% prefer lucky scratchies, with 22% mentioning casinos as their favorite gambling activity. Of those, around a half play slot machines
  • Turns out that a large portion of those doing the losing, up to half in some areas, are people with pathological gambling problems. This comes as little surprise to researchers studying gambling, who suggest that provinces are reluctant to make aggressive policies to reduce problem gambling because it would cut into their revenues.
  • The Public Opinion on Gambling survey measured the extent of participation in both regulated gambling and unregulated gambling. 72% of respondents participated in some form of gambling behavior in the last 12 months.

Canada iGaming Internet trends 

When starting any online activity, the most crucial indicators to look for is an online activity. A trend study reveals how many individuals are looking for online gambling activities and what they are looking for. Targeting these tendencies and harvesting the most converting traffic is what strong affiliates do.

In terms of the value proposition to the player and market share, understanding online competition is important. The more our presence, the more powerful our brands will become.

Canada iGaming Bonus pack overview

Registration GEO Casino Brand Name URL Sportsbetting Casino App Casino Support Total bonus amount Total bonus %
CA JackpotCity https://www.jackpotcitycasino.com/ FALSE iOS, Android 24/7 $1,600 400%
CA SpinCasino https://www.spincasino.com/ca/ TRUE iOS, Android 24/7 $1,000 300%
CA RubyFortune https://www.rubyfortune.com/ FALSE 24/7 $750 300%
FALSE
FALSE
CA PlayAmo https://www.playamo.com/ FALSE 24/7 $1,500 150%
CA NationalCasino https://nationalcasino.com/en_ca FALSE 24/7 $500 100%
CA 888 https://ca.888casino.com/ TRUE 24/7 $200 100%
CA CasinoChan https://www.casinochan.com/ FALSE 24/7 $1,500 250%
CA LuckyDays https://luckydays.com/ca FALSE 24/7 $1,500 300%
CA BetWay http://casino.betway.com/ TRUE iOS, Android 24/7 $1,000 175%
CA MagicRed https://www.magicred.com/ FALSE 24/7 $200 100%
CA Twin https://twin.com/ FALSE Desktop app 24/7 C$1,200 250%
CA TrueFlip https://trueflip.io/ FALSE 24/7 C$1,500 275%
CA EuropaCasino https://www.europacasino.com/ FALSE 24/7 C$2,400 100%
CA Casinonic https://www.casinonic.com/en-CA FALSE Desktop app 24/7 C$5,000 300%
CA RoyalPanda royalpanda.com/ca/ TRUE 24/7 C$1,000 100%
CA Genesis https://www.genesiscasino.com/en-ca FALSE 24/7 C$1,000 200%
CA LeoVegas https://www.leovegas.com/en-ca/ TRUE 24/7 C$1,000 100%
CA BitStarz https://www.bitstarz.com/ FALSE 24/7 C$2,000 300%
TRUE SlotsMillion https://www.slotsmillion.com/en/ FALSE
TRUE VideoSlots FALSE
TRUE BaoCasino https://www.baocasino.com/ FALSE
TRUE Casumo https://www.casumo.com/en-ca/ TRUE
TRUE Guts https://www.guts.com/en TRUE
Cadabrus FALSE
Betania FALSE
Spinia
ilucki
Karamba
Cashmio
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