Neutralizing Abuse
at the Gateway.
The Challenge: Organized Rings
A leading UK operator was suffering from a coordinated multi-accounting ring that exploited new player promotional offers. Standard device fingerprinting was being bypassed via mobile proxy farms and high-quality synthetic identities. The ring was successfully extracting ~$240k per month in realized GGR.
The Intervention: Behavioral Risk Mapping
Spill Media deployed a proprietary Logic Layer that correlated payment orchestration data with sub-second behavioral intent clusters. Rather than blocking accounts (which triggers ring evolution), we architected a Silent Suppression system that:
- • Proxy Detection: Algorithmic mapping of IP velocity vs. session behavior.
- • Transactional DNA: Correlating gateway-level BIN data with behavioral risk clusters.
- • Intent Filtering: Identifying the specific navigational paths unique to professional ring operators.
Quantified Proof
Within 45 days, promotional liability in the targeted segment dropped by 94% without impacting genuine recreational player conversion.
Board-Level Security
This intervention allowed the board to re-allocate $2M+ in annual marketing spend away from abuse and toward high-veracity recreational segments, stabilizing the UK P&L and increasing Net Gaming Revenue (NGR) yield.
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