8.5x Improvement in
FTD Veracity.

The Challenge: Arbitrage Waste

An Ontario-based operator was seeing high FTD volumes but extremely poor Day-7 retention and LTV. Acquisition was dominated by professional arbitrageurs and bonus-hunters entering through broad-match search terms that favored "free" and "bonus" intent over genuine recreational play.

The Intervention: Behavioral Intent Mapping

Spill Media reframed the operator's search strategy from broad keywords to High-Equity Intent Clusters. We architected a technical authority framework that prioritized:

• • Topical Trust signals: Hardening the domain's technical EEAT for recreational intent.
• • Negative Intent Suppression: Algorithmic avoidance of professional abuse clusters.
• • Niche Recreational Queries: Targeting low-CPA, high-APV behavioral long-tail terms.

Board-Level Logic

The intervention allowed the operator to scale their budget in Ontario with 400% more confidence. By focusing on veracity rather than vanity volume, we hardened the P&L operational floor and stabilized the jurisdictional roadmap.