Start your online casino SEO with Spill Media. Acquisition managers know that SEO is the most converting acquisition channel. Your user gets what he wants as simple as that. We build player trust. With over 15 years of SEO experience, we manage and build A-Z large scale SEO projects. Our big data technology and marketing expertise assist your brand to grow in terms of, Increasing relevant casino and betting traffic, NDC's, and Player Registration rates.

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Dedicated SEO For Online Casino Operators

Search engine optimization service dedicated to online casino operators. Spill Media provides A-Z organic growth strategies for iGaming companies. With over 15 years of experience developing SEO strategies for large-scale online ventures, we see ourselves as a powerful natural partner to any iGaming venture. We think big! We increase brand trust while ensuring optimum overall player acquisition flow. With our search engine optimization team, you can start producing more quality organic search traffic for your online casino right now.


Casino Site Optimization

Online Casino needs to have the fastest product online. SEO have strong correlation with user experiance and page speed. Let Spill Media experts to optimize your casino brand site to top performance in SERPs

SEO Road Map for Online  Casio

SEO road map. Starting new casino brand? Going to new iGaming market? Optimize your user experience build your brand voice with a clear SEO marketing roadmap

New Casino Brand SEO

SEO service for new casino brand. Will give management a better market understanding. And will build the foundations of your brand voice and performance

Develop New Traffic Sources

Build Brand assets to drive more traffic to your online casino brands. We develop A-Z brand support sites to drive more NDCs to your casino brand

Casino Brand Protection

The brand name is critical for your operation. We protect your brand from competitors and affiliate canalization. And help your brand build better Omnichannel communication with partners and players

Casino Reputation Managment

User feedback is big part of player acquisition and retention. Develop your Omnichannel communication for better conversion rates and more transparent engagement with your players

Online Casino SEO

The iGaming industry landscape is rapidly changing with more regulations, restrictions, and rising competition. The challenge to drive relevant converting traffic is huge! iGaming or not, Like in any other online business, no traffic no business as simple as that.


Cover the foundations: Market research learns about the competitors in the markets (brands and affiliates). Identify which keywords they target? Get a glint on how much traffic do their top pages generate? and get a real transparent benchmark to follow.


Market research

Learns about your main competitors in the markets.

On Page SEO

Optimize your casino rand frontend to drive better performance

Off Site SEO

Create and develop excellent marketing strategies to increase SERPS impressions

Why is casino search engine optimization important?

SEO is a critical component of every casino operator’s marketing strategy. Affiliates use SEO to attract traffic to their comparison portals and then distribute the highest-converting traffic to operators.

What is search engine optimization marketing and how does it work? SEO is an acronym for search engine optimization, a kind of digital marketing that is based on your website’s presence in search results on search engines like Google. You may use a range of SEO tactics to increase your visibility (or rank) in search engine results.

Online Casino SEO Process

  • Optimize the front end of the casino to search engines.
  • Optimizing the lobby page to enhance your brand offers exposure to search engines.
  • Optimizing the promo pages to rank for your brand relevant keywords for example brand name: 888 bonus code or Bet365 Promo offers.
  • Optimize your sportsbook and odds feed for better performance on SERPS.
  • Optimize your support and FAQ pages
  • Optimize game pages
  • Optimize reviews on-site and off-site
  • Build brand trust manage active player updates and information hub
  • Brand protection sets the foundation of your brand with support dedicated sites.
  • Protect your brand traffic from competitors and affiliates.
  • Optimize Page speed
  • Tracking implementation
  • Build a content strategy for all the brand activity by market

Casino acquisition channels

  • Affiliate – Immediate effect on traffic, brand awareness, Traffic, Number of NDC’s, Number of FTD’s, Total GGR, NGR, and more.
  • Paid – Immediate effect on traffic, brand awareness, Traffic, Number of NDC’s, Number of FTD’s, Total GGR, NGR, and more.
  • Organic – Immediate and long term impact
  • Direct – Immediate effect on traffic, brand awareness, Traffic, Number of NDC’s, Number of FTD’s, Total GGR, NGR, and more.

Brand awareness

The SEO process allows online casinos to communicate better with their players. Online review and user experience matter. Review sites are shaping the landscape of online consumer behavior and online casinos are not an exception. Like any other online entity, they need to protect and maintain their messages and brand voice throw the organic channels they can control. Spill Media will create a brand communication plan to cover all your brand needs and improve your player retention and acquisition rates.

Brand Voice

Our main goal in Spill Media is to build strong brand trust. We develop A-Z guidelines with a clear road map to follow. How you communicate with your players will determine the performance of your online casino operation. SEO Optimized products will serve as a communication tool with the player.

Market value

Before you start any iGaming venture C level and the organization executives are building a prediction model the predict the estimated performance of the casino brand. iGaming C level tries to structure a PNL that explains in detail the growth rate. SEO analysis can help and share more details on competitors and iGaming organizations that operate in the market. The technical SEO tools allow us to have a deep overview of our competitor activity, brand positioning, and marketing spending.

New Casino brand SEO setup

  • Market Research
  • Product SEO RND and recommendations
  • Structure the front and the site pages by topics and importance.
  • On-site performance test
  • Tracking implementation
  • Follow best practice SEO guidelines to optimize your casino brand pages
  • Optimize your multi-language site by market
  • Optimize your site pages for relevant keywords we want to target

What is the impact of casino SEO?

In recent years, as a result of the proliferation of digital technology, the iGaming sector has seen significant growth throughout the globe, which has been followed by a significant increase in the number of people who play these sorts of games. Statistical information provided by indicates that the industry for online betting games was valued at around 46 billion dollars in 2017. The company is expected to attain a valuation in excess of 94 billion dollars by 2024, which is a double-digit increase from today’s level. This progress is aided by new technology like smartphones and mobile applications, as well as by the rising adoption of these services by gamblers, who are starting to recognize the enhanced security offered by this sort of service as a result of these advancements. The legalization of sports betting was also proclaimed by the Supreme Court of the United States of America in 2018, enabling several online betting businesses to develop their services in this area. Whether you own an online cash games website or a sports betting operation, iGaming SEO is the most effective instrument for enhancing your brand and achieving your objectives.

What is Casino Search Engine Optimization (SEO)?

Casino SEO refers to Search Engine Optimization that is tailored exclusively for sites in the iGaming business and online gambling sites such as online casinos, sports betting (eSports), roulette, online lottery, poker, and so on. Casino SEO is also known as gambling SEO.

What is SEO?

Search engine optimization is the practice of improving the quality and quantity of internet traffic to a website or a web page from search engines. SEO tries to engage unpaid traffic rather than direct traffic or sponsored traffic, as opposed to other marketing techniques.

Do backlinks affects your casino SEO ranking

Backlinks do, in fact, have the potential to influence the search engine optimization (SEO) ranking of a website. Backlinks are links located on other websites that point to your own website. Backlinks are also known as inbound links. The presence of these backlinks is seen as a vote of confidence in the overall quality of your website by search engines. Your website’s potential for ranking better in search engine results is directly proportional to the number and quality of backlinks it possesses.

Do speed optimization affects SEO ranking

Yes, the speed of a website can affect its SEO (search engine optimization) rank. Search engines want to give their users the best experience possible, so they like to show websites in their search results that load quickly. If it takes a long time for your website to load, it is less likely to show up high in search results. So, if you want your SEO ranking to go up, you need to make sure your website is fast. This can be done in a number of ways, such as by making your images smaller, reducing the size of your CSS and JavaScript files, and letting your browsers save copies of files.

SEO ranking factorts 2023

There are many factors that can affect a website’s search engine optimization (SEO) ranking. Some of the most important factors include the quality and relevance of the website’s content, the number and quality of backlinks pointing to the website, the user experience of the website, and the website’s performance, including its speed and mobile-friendliness. Other factors that can impact SEO ranking include the presence of keywords in the website’s content and meta tags, the website’s structure and hierarchy, and the use of social media to promote the website.

Onsite search engine optimization (SEO)

Onsite search engine optimization (SEO) is the process of improving a website’s search engine ranking by making changes to the content and other aspects of the website itself. As part of this process, the website’s content will be optimized to incorporate relevant keywords; the website’s structure and hierarchy will also be optimized; and the website’s user experience will be improved. Onsite search engine optimization can also involve optimizing the website’s performance, such as its speed and its compatibility with mobile devices, as well as the website’s meta tags, photos, and other media. It is possible to boost a website’s rating in the search engine results and attract more organic visitors by working on the website’s onsite search engine optimization (SEO).

Competitor analysis

Competitor analysis is a widely used technique in the search engine optimization industry (SEO). This entails learning about the SEO tactics and strategies employed by your rivals in order to comprehend how they are performing well in search engine results. You might find ideas to apply to raise the rating of your own website by researching the SEO practices of your rivals. This may entail investigating the keywords that your rivals are using, learning how their websites are organized, and examining the kinds of material they are producing. You may create your own techniques to raise your position and draw in more organic visitors by learning what your competitors are doing to succeed in SEO.

SEO marketing plan

A go-to-market plan is a strategy that outlines how a company will introduce a new product or service to the market. This plan typically includes an analysis of the target market, the competition, and the unique value proposition of the product or service. The go-to-market plan will also outline the marketing and sales strategies that will be used to reach potential customers and convince them to buy the product or service. This can include tactics such as advertising, public relations, and partnerships with other companies. The go-to-market plan is an important tool for ensuring that a company’s product launch is successful and that the product or service is well-received by the market.

SEO roadmap

An SEO roadmap is a plan or strategy for improving a website’s search engine optimization (SEO). An SEO roadmap typically outlines the steps that will be taken to improve the website’s ranking in search engine results and increase the amount of organic traffic it receives. This can include things like conducting keyword research, optimizing the website’s content and structure, and building backlinks to the website. An SEO roadmap can also include timelines for completing each step and goals for measuring the success of the SEO efforts. An SEO roadmap is an important tool for ensuring that a website’s SEO efforts are focused and effective, and for communicating those efforts to stakeholders.

What is iGaming SEO?

iGaming SEO is the practice of optimizing online gaming websites for search engines. This can include optimizing the website’s content, structure, and other elements to improve its ranking in search engine results and attract more organic traffic. iGaming SEO can also involve building backlinks to the website, conducting keyword research, and using social media to promote the website. By implementing effective iGaming SEO strategies, online gaming websites can improve their visibility in search engine results and attract more potential customers.

keyword research step by step list

Keyword research is the process of identifying and analyzing words and phrases that people use when searching for information online. This can be useful for businesses, bloggers, and other individuals who want to optimize their content for search engines and reach their target audience.

Here are the steps for conducting keyword research:

  1. Identify your target audience: Who are you trying to reach with your content? Consider the demographics, interests, and needs of your target audience.
  2. Determine your goals: What do you want to achieve with your keyword research? Do you want to increase website traffic, drive sales, or improve search engine rankings?
  3. Make a list of relevant topics: Think about the topics that are relevant to your business or website and make a list of potential keywords and phrases.
  4. Use keyword research tools: There are various keyword research tools available that can help you identify popular and relevant keywords and phrases. Some popular options include Google’s Keyword Planner and SEMrush.
  5. Analyze search volume and competition: Look at the search volume and competition level for each keyword or phrase on your list. Keywords with high search volume and low competition may be more effective for your goals.
  6. Evaluate the relevance and intent of the keywords: Consider whether the keywords on your list are relevant to your business and the intent of the people who are searching for them.
  7. Create a list of target keywords: Select the most relevant and effective keywords and phrases to target in your content.
  8. By following these steps, you can conduct effective keyword research to help you reach your target audience and achieve your goals.

Content clusters

Content clusters, also known as topic clusters, are a strategy for organizing and optimizing content for search engines. The idea behind content clusters is to group related pieces of content around a specific topic or theme, and to link these pieces of content together in a logical way. This helps search engines understand the structure and relevance of your content, and can improve the visibility of your website in search results.

Here are the steps for creating a content cluster:

  • Identify a core topic: Choose a core topic that is relevant to your business or website, and that your target audience is interested in.
  • Research related keywords: Use keyword research tools to identify a list of related keywords and phrases that people might use when searching for information on the core topic.
  • Create a pillar page: Write a comprehensive, in-depth piece of content (called a pillar page) that covers the core topic in detail. This page should include relevant keywords and should be linked to from other pages on your website.
  • Write supporting content: Write additional pieces of content (called cluster content) that cover specific subtopics related to the core topic. Link each piece of cluster content back to the pillar page, and link the pillar page to the cluster content.
  • Promote and link to the pillar page: Use social media, email marketing, and other tactics to promote the pillar page and drive traffic to it. Also, link to the pillar page from other websites and pages to build authority and improve its visibility in search results.
  • By following these steps, you can create a content cluster that helps search engines understand the structure and relevance of your content, and that can improve the visibility of your website in search results.

The Results

Why Is It Necessary to Do SEO Forecasting?

Casino SEO agency

The Importance of SEO Traffic Predictions

Player acquisitions done through organic marketing channels have the highest value in terms of average revenue per user (ARPU), lifetime value (LTV), and cost per acquisition (CPA). Because of our knowledge, we are able to focus on the appropriate organic assets, as well as improve the traffic delivery and monetization channels.

There are many advantages to estimating the impact of your SEO activities, including the following:

  • You will have an advantage over other SEOs as a result of this.
  • Proof for a bigger budget
  • Better client relations
  • It is more critical than it has ever been to have some type of expectation setting, particularly as SERPs continue to change and SEO gets more unpredictable. It will be to your benefit, as well as the benefit of the stakeholders.
  • You will Have an Advantage over Competing SEOs As a Result of This.
  • Case studies are something that all of your rivals have, including you.

The question now is, what differentiates you from them? The process of connecting the dots

There is a widespread misconception among companies that SEO is a worthwhile investment. On the other hand, it’s possible that they are unaware of how clicks might translate into monetary value.

Demonstrate how your approach may assist a potential client in competing with their keyword competitors in a market that is always changing and how that should convert into terms of the money that the client should expect to earn as a result of implementing your plan. That can give you an advantage over a competing SEO or marketing business and earn you the account.

It is imperative that you demonstrate to your client the specific ways in which you can increase their earnings in order to win the contract over another candidate.

It Will Help You Make the Case for Additional Resources

In the world of business, expectations play a very important role. Particularly in a world where we plan by the month, the quarter, and even the year.

The use of SEO forecasting to generate an expectation can help organisations understand how to best deploy resources to support the expansion of their digital marketing efforts.