iGaming market overview

How to start online casino business

By iGaming market overview

how to set up an online casino in 2022

The online casino and sportsbook industry is flourishing, and the profits that a well-managed online gambling platform can create are enticing to investors and entrepreneurs. But how can you reach the pinnacle of online casino success? Before you begin the long, arduous trek to the summit, you must first master the fundamentals and equip yourself. This essay will teach you all you need to know about launching an online casino.

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With gambling’s long history of unchanging demand and the contemporary world’s continual developments, there’s never been a better moment to learn how to launch an online casino than 2021. The immediate future of online gambling seems to be bright: market research company H2 Gambling Capital expects that worldwide iGaming revenues will exceed $117 billion over the next five years. Consider how quickly the business is expanding: sales barely reached $58 billion in 2018. That isn’t simply growth; it is an eruption.

While hungry businesses worldwide are enticed to try their luck with online casinos, astute business strategists are meticulously preparing every step of their journey to the riches of the iGaming environment. However, since operating a casino is not a game of luck, but of talent, you must give it your best to stay up with the competitors.

Examine the target iGaming market

  • Make a decision on the operation’s territory.
  • Make the business strategy.
  • Amass capital
  • Make a company structure.
  • Obtain a license
  • Employ people.
  • Set up the platform
  • Carry out marketing

In this post, we’ll go through the fundamentals that an operator should be acquainted with before asking oneself a question: is he up for the game, or will he be played? Would-be operators have a look at our guide on how to start an online gambling company.


As a top software provider in the iGaming sector, we are always eager to share our expertise and help operators on any complex challenges they may encounter. Furthermore, our online project development and launch services, as well as our gaming license acquisition services, may save you both time and money. Fill out the form and one of our managers will get back to you as soon as possible.

Investigate the worldwide online casino industry

New markets are opening up all over the globe as more and more nations see the potential state economic advantages of regulating the gaming sector. Meanwhile, technology is growing at a breakneck pace, shattering boundaries left, right, and center and offering a plethora of chances in uncharted territory for investors to capitalize on.

While the global economy was hurting from the previous crisis, internet companies of all types — from food delivery to online shopping — got a head start when it came to adapting to the quarantine lifestyle. Online casinos were no exception — they did not escape untouched, but the iGaming industry’s adaptability definitely softened the damage. Operators quickly adjusted their content offerings to the new reality, causing minimal disruption to the users’ experience.

how to begin an online casino in 2022

Online sports betting generates a large portion of iGaming income, which has been decimated by the postponements and cancellations of major sports leagues and championships throughout the world. However, in the absence of live sports, bettors switched to virtual sports and esports betting. Homebound gamers flocked to operators providing live casino streaming with genuine dealers for a social outlet as well as entertainment, resulting in staggering increases in income. Meanwhile, assessments of the crisis’s negative impacts on the business have started to flatten, and revenue projections seem to be optimistic.

Determine your domain.

Despite the fact that iGaming is a worldwide market, you will need to concentrate your efforts. Choosing a target market is one of the first steps in launching an online casino, and the selection you make will influence many essential parts of your company. Here’s a brief rundown of things to think about.


Regulations regulating the gaming business vary from area to region, nation to country, and, in some cases, even within countries. White markets are areas where gambling is legal, whereas black markets are areas where gambling is illegal.

Some nations have a patchwork of restrictions, while others have none at all. These are referred to as grey marketplaces. In other circumstances, some administrative divisions of a nation may control gambling while others will not, and authorities may refuse to license gambling enterprises while also not prohibiting players inside their boundaries from accessing offshore sites.


How to Launch an Online Casino in 2021

The first thing you should think about is the level of regulation. While some operators opt to navigate the turbulent landscapes of the black and grey markets, white markets provide much solid footing; while clear laws may provide a few challenges, understanding what rules to follow assures your casino will not be banned or shut down. When deciding on a jurisdiction for obtaining a gaming license, you will also consider the restrictions. Because certain gambling authorities prohibit licensees from targeting specific geographical regions, you must ensure that your gaming license permits you to reach your chosen target market.

There are further legal complexities to consider. Some nations are deemed high-risk zones for money laundering and fraud, which may hamper collaborations with financial institutions, who often demand very stringent due diligence procedures.

Players may confront a variety of impediments that limit their capacity to bet, including as technical and governmental constraints. Financial institutions in certain countries refuse to execute gambling-related transactions since it is against the law. Take a particularly comprehensive dive into accessible payment options when looking at various markets, since your casino will be extremely short-lived if you don’t provide your players the payment processing solutions they need.

You should also think about what marketing methods you are capable of and willing to use. When it comes to gambling advertising, certain areas are quite rigid. If you can’t go after players proactively via contextual advertising online, you’ll have to make sure your site is SEO-friendly so gamers locate your brand while looking for an entertainment channel. Later in this post, we’ll take a deeper look at popular and successful marketing tactics.


Demand and demographics

Learn all you can about your target audience. The number of possible participants is one metric to consider, but there are many more to consider when evaluating potential income. What is the average age and gender distribution of the players? How about the typical wage? How much money do they have spare? Is gambling a societal obsession? What kind of gaming activities do your intended audience enjoy? And how can they perform monetary transactions like as deposits and withdrawals in a timely manner?

Understand your intended audience: an image of 2021 online casino players
What is the average age of an internet gambler? Where in the globe is the most online gambling activity concentrated? How many female internet gamblers are there? The more difficult it is to answer a question, the more important it may be f…

The goal of your players varies, and their behaviors will influence many parts of your online casino. Some gamers prefer to gamble big, depositing a large sum every month and playing the slots anytime they have spare time. Other players deposit smaller (but still consistent) sums, such as in low-income markets where bettors place a high number of low-value wagers.

Knowing the betting patterns of your target market will offer you a better idea of not just what sort of income you can anticipate, but also how to calibrate things like bet settings and wagering restrictions, as well as which promos you will use. When examining your competitors, you’ll notice two things: bet settings and advertising methods.

Analyze your iGaming competitors

Examine the strengths and shortcomings of the already-established brands in the region. Analyzing their game offers and bet settings (minimum and maximum bets) will show you how players in the region gamble, and the payment methods they employ will show you how players in the region make deposits and withdrawals.

Examining their player acquisition and retention efforts, such as incentives, VIP and loyalty programs, tournaments, and other promotions (more on them later), may provide insight into what players respond to. Furthermore, researching what other casinos do supply will allow you to identify what they do not. Once you have a complete view of your rivals’ activities, you can identify the market gap and create a one-of-a-kind service to fill it.

Casino Finances metric

Because initial investment and running expenses differ by market, the number of funds you have on hand will have a significant impact on your selection. You should plan an estimated budget to cover expenses such as getting a gaming license, paying fees and taxes, registering your firm, and so on. Each jurisdiction has its unique characteristics and criteria, so if the fee is too expensive, you may want to explore a less expensive choice.

Interested? Now for the business strategy!

If you fail to prepare, you plan to fail Because the players, not the company owner, are here to gamble. A business plan is required not only for operations but also for obtaining a license and recruiting investors. Having a clear, well-thought-out approach can assist you in securing the significant amount of funds required for your company

Canada iGaming Market overview 2021-2022

By iGaming market overview

Canada iGaming Market overview

With an estimated GGR of 14M, US Dollars, and a high % of participation in gambling activities the Canadian iGaming market is one of the target key markets for well establishes and new casino operators. This report’s goal is to give C levels and Investors an overview of the Canadian iGaming market.

Target Audience Report Canada 

The goal of this paper is to provide our readers with an overview of the Canadian iGaming market and give them a better understanding of the target market. Operators that know their player’s pain points will be able to structure better value propositions to the market in terms of entertainment and tailor-made gambling experience. 

The report provides insights on the following pointers: 

  • Market size – Gaming KPIs – GGR, Offshore EGGR, ARPU, LTV, ECPA 
  • Gaming segmentation 
  • Demographic
  • Internet trends 

CA iGaming Market size 

The size of a market is an essential measure of its strength and potential in terms of player volume and value. Around the world, 350 million people have compulsive gambling behaviors. Around 220 thousand of them live in Canada, with 1 million of them engaging in high-risk gaming.

Canada’s population is expected to reach 38 million by 2021. They have internet connectivity in 94% of cases. Approximately 75% of Canadians engage in some sort of gaming. With over 20 million Canadians actively gaming, the country has completely accepted gambling. In terms of internet gambling, Canada is ranked eighth in the globe.


Over the last five years, per capita disposable income has risen; nevertheless, growing competition from other kinds of entertainment, such as interactive at-home entertainment like video and smartphone games, has stifled industry earnings. Gambling companies have also been harmed by competition from across the border, as several US states have allowed the construction of new casinos to help bolster their ailing budgets.

Note:GDP per capita is one of the best measures of a country’s wealth as it provides an understanding of how each country’s citizens live on average.

Canada Internet 


Market size  14.72 Billion
Population  38,118,223 Million
Internet accessibility  94.00%
Internet users  35.63 Million
Mobile devices 


33.7 Million


GDP per capita  49,221.69$


By order > Lotteries, scratch tickets,Raffles, casinos both physical and online, Sports
Top brands JackpotCity, SpinCasino, RubyFortune,PlayAmo, NationalCasino, 888, CasinoChan, LuckyDays, BetWay, MagicRed, Twin, TrueFlip
Social network 


Gambling Motivation Casino Entertainment [56%]/ Slot machines Entertainment [49%]/ Bingo Social Reasons [43%]/ Horse racing Entertainment [58%]/ Sport / Lotteries Thrill of Win [62%]
National animal 



Attitude thorward gaming 

Player Age 

Player Gander 

Activity and 

Frequency of 




English [56%] / Franch [20.6%] 

Cleanliness, safety, and overall atmosphere are the most important factors for current visitors when choosing to visit a casino or gaming facility [Reflects to online] 

Main group age 35-50 [40%] / 18-34 [30%] / 55 and over [31%] / Average [44.9] 57% Male 43% Woman [ 55% of woman play on mobile device ] 

Total – 37% of active casino players > 4% [Core weekly] 8% [ Moderate monthly] 11% [Light every 2-3 month] 15% [Casual play few time a year] 

20 million Canadians participating in active gambling

Gaming Stats
eGGR  14M U.S. USD
eOffshore EGGR  4B U.S. USD
eON Shore Gambling 16B USD
eARPU  600-800 USD
eLTV  600-824 USD
eECPA  80-300 USD
Slots  76%
Skill games  27%
Betting  30%
Lottery  62%
Bingo  10%
Number of Canadian play online  18M


Global gaming rank  8th


CA Gaming segmentation 

Share of Canadians who have participated in gambling activities by casino game 

Slots  76%
Skill games  27%
Betting  30%
Lottery  62%
Bingo  10%


Canada iGaming Sample of  Top Brands in the market 

JackpotCity, SpinCasino, RubyFortune,PlayAmo, NationalCasino, 888, CasinoChan, LuckyDays, BetWay, MagicRed, Twin, TrueFlip 


  • Alberta 
  • British Columbia 
  • Manitoba 
  • New Brunswick
  • Nova Scotia 
  • Ontario 
  • Prince Edward Island 
  • Quebec 
  • Saskatchewan 


  • Alberta 
  • British Columbia 
  • Manitoba 
  • New Brunswick 
  • Newfoundland and Labrador 
  • Nova Scotia 
  • Ontario 
  • Prince Edward Island 
  • Quebec 
  • Saskatchewan 


Total N=2 




n=746 [A]

Non casino visitor 


Non casino 

Non casino 


visitor age 35+ 


n=899 [D]

n=356 [C] 


Non Sports 



n=236 [E] 

n=461 [F]



n=604[G ]

None slot player 

n=142 [H]

Alberta  11%  11%  11%  13% 10%  10% 10%  10%  16%


13%  14%  13%  11% 14%  16% 11%  14%  11%
Manitoba  4%  4%  4%  3% 4%  4% 4%  4%  3%


3%  3%  2%  2% 2%  2% 4%  4%  1%

Foundland and 


2%  <1%  2% [A]  3% 2%  1% 2%  0%  1%


Nova Scotia 3% 2% 4% [A] 2% 5% [C] 4% 2% 2% 2% Ontario 39% 42% [B] 36% 36% 37% 43% 41% 42% 43% Quebec 24% 21% 26% [A] 27% 25% 16% 24% [E] 21% 20% 


an 3% 3% 3% 4% 3% 3% 2% 3% 3% 

Lotteries are by far the most popular gambling activity in Canada, with half of Canadians having played a lottery in the past year. Sports tickets are at the bottom of the popularity contest, Right behind lotteries in popularity are scratch tickets and Raffles, followed closely by casinos (both physical and online). 

Land-based casinos are becoming less popular, with all of Canada’s super casinos reporting a drop in revenue even before the lockdowns of 2020. In an interesting turn of events, the provincial government decided to launch their own online casinos in an attempt to fill the revenue gap. This is a move that was mirrored by almost all of the provinces.

Canada iGaming Gambling Demographics 

When it comes to internet gambling, men and women are almost evenly split, with males accounting for 57% and females for 43%. It’s worth noting that female gamblers are more likely than males to use mobile devices. Mobile phones are used by 55 percent of all female gamblers. When it comes to age groupings, internet gambling is most popular among those aged 18 to 34, accounting for 16% of the total. The percentages for all other age groups are in the single digits.

Canada iGaming Player Gender 

Total N=2 


Casino visitor n=746 


Non casino visitor 


Non casino 

Non casino 


visitor age 35+ 


n=899 [D]

n=356 [C] 


Non Sports 



n=236 [E] 

n=461 [F]



n=604[G ]

None slot player 

n=142 [H]



Male  46%  46%  45%  27% 53% [C]  70% [F] 58%  50% [H]  37%
Female  54%  52%  55%  73% [D] 48%  30% 42% [E]  50%  63% [G]


Canada iGaming Player Age 

Player Age Total N=2 


Casino visitor n=746 


Non casino visitor 


Non casino 


Non casino 


visitor age 35+ 

n=356 [C] 

n=899 [D]


Non Sports 



n=236 [E] 

n=461 [F]



n=604[G ]

None slot player 

n=142 [H]

18-34  30%  32%  28%  100% [D] –  37% [F] 25%  25%  45%
35-54  40%  41%  39%  – 55.% [C]  46% 43%  43% [H]  32%
55 and over 31%  28%  32% [A]  – 45% [C]  18% 32% [E]  29%  23%


44.9  43.9  45.5 [A]  26.2 53.2 [C]  41.2 46.2 [E]  44.9 [H]  39.5


Canada iGaming Gambling Motivation 

  • Entertainment 
  • Anticipated possible win 
  • Social activity 
  • Skill and excitement 
  • Abuse the Casino 

Canada iGaming Problematic gambling

Around the world, 350 million people have compulsive gambling behaviors. Around 220,000 of these people live in Canada, with 1,000,000 of them having hazardous gambling behaviors that are likely to deteriorate in the near future.

  • The most serious gambling addicts in Canada often lose more than $500,000 a year! ● Around 75% of all Canadians have participated in gambling. According to gambling statistics for Canada from 2018
  • Online gambling addiction isn’t much different from the “traditional” form. In fact, it will probably become the most prevalent form of a gambling problem, as younger generations will be more likely to indulge in this form of self-destructive behavior
  • Most serious gamblers are males
  • The situation here is similar to alcoholism and most other substance abuse disorders. ● In most cultures, men are “driven” towards substance abuse (and gambling) as a way to cope with psychological issues.
  • According to gambling statistics for Canada from 2019, 65% of Canadians occasionally play the lottery. Additionally, 36% prefer lucky scratchies, with 22% mentioning casinos as their favorite gambling activity. Of those, around a half play slot machines
  • Turns out that a large portion of those doing the losing, up to half in some areas, are people with pathological gambling problems. This comes as little surprise to researchers studying gambling, who suggest that provinces are reluctant to make aggressive policies to reduce problem gambling because it would cut into their revenues.
  • The Public Opinion on Gambling survey measured the extent of participation in both regulated gambling and unregulated gambling. 72% of respondents participated in some form of gambling behavior in the last 12 months.

Canada iGaming Internet trends 

When starting any online activity, the most crucial indicators to look for is an online activity. A trend study reveals how many individuals are looking for online gambling activities and what they are looking for. Targeting these tendencies and harvesting the most converting traffic is what strong affiliates do.

In terms of the value proposition to the player and market share, understanding online competition is important. The more our presence, the more powerful our brands will become.

Canada iGaming Bonus pack overview

Registration GEO Casino Brand Name URL Sportsbetting Casino App Casino Support Total bonus amount Total bonus %
CA JackpotCity FALSE iOS, Android 24/7 $1,600 400%
CA SpinCasino TRUE iOS, Android 24/7 $1,000 300%
CA RubyFortune FALSE 24/7 $750 300%
CA PlayAmo FALSE 24/7 $1,500 150%
CA NationalCasino FALSE 24/7 $500 100%
CA 888 TRUE 24/7 $200 100%
CA CasinoChan FALSE 24/7 $1,500 250%
CA LuckyDays FALSE 24/7 $1,500 300%
CA BetWay TRUE iOS, Android 24/7 $1,000 175%
CA MagicRed FALSE 24/7 $200 100%
CA Twin FALSE Desktop app 24/7 C$1,200 250%
CA TrueFlip FALSE 24/7 C$1,500 275%
CA EuropaCasino FALSE 24/7 C$2,400 100%
CA Casinonic FALSE Desktop app 24/7 C$5,000 300%
CA RoyalPanda TRUE 24/7 C$1,000 100%
CA Genesis FALSE 24/7 C$1,000 200%
CA LeoVegas TRUE 24/7 C$1,000 100%
CA BitStarz FALSE 24/7 C$2,000 300%
TRUE SlotsMillion FALSE
Cadabrus FALSE
Betania FALSE

Estonia iGaming Market overview

By Gaming, iGaming market overview
This article gives a general overview of the Estonian gambling market in 2020. We will discuss and describe the situation at the gambling market in general, and talk a little about lotteries, online casinos, and other forms of gambling in Estonia.

How many per cent of Estonians have gambling experience?

According to recent studies, approximately 70 per cent of Estonians (in the age of 15 to 74) have gambled for money. During the last two years approximately half of Estonians, who are in the legal age of gambling, have paid for gambling in one form or another. The number of people, who have gambled offline is slightly higher than the number of online gamblers (approximately 40% of adults have gambled offline and approximately 30% have gambled online). On the other hand, the number of online gamblers is increasing, while the number of offline gamblers has remained relatively stable.

The most popular form of gambling in both, offline and online environments, is lottery. According to studies, in 2019 slightly less than half of the people aged 16 and above played lottery at least once. The number of people, who have experienced other forms of gambling, amounts to less than ten per cent of adult population:

  • About 7 per cent of Estonians have played offline or online slots within the last year.
  • The proportion of people who have placed sports bets is approximately the same. However, a noticeable trend in recent years has been that the number of online bettors is constantly increasing, while the number of offline bettors is slowly decreasing.
  • About 5 per cent of Estonians have played poker or other online casino games within the last year. In case of both of these game types, the number of online players is higher than the number of offline players.

How have people’s gambling habits changed in the recent years?

The most noticeable trend in recent years is that, while the overall number of players has remained relatively stable within the last 5 years, the number of online players today is 2.5 times higher than five years ago. On the other hand, the number of offline gamblers has slightly decreased. The main cause for this decrease is the fact that many people, who previously preferred land-based casinos, now mostly play in online casinos. However, the number of people playing the most popular offline games, i.e. various lotteries (Bingo Loto or Eurojackpot) or instant lotteries, is relatively stable.

Compared to 2017, the number of lottery players has, however, slightly decreased, whereas the number of people playing other types of online games (various online casino games, sports betting etc.) has increased. The average playing frequency has also decreased. The overall playing frequency has decreased both in online environments and in land-based casinos.

Online casinos in Estonia

As we already mentioned, lottery is an overwhelming leader when it comes to the total number of players. Among the numerous lotteries, the most popular ones are Bingo Loto, Viking Lotto and Eurojackpot. However, in recent years, there has also been a significant increase in the number of people playing at online gambling sites. The number of players has increased at both, online casinos, and sports betting sites.  Lottery players have also begun to prefer online purchasing options. If you wish to learn more about online casinos in Estonia, you may find additional information about all legal casinos operating in Estonia at Mr Kasiino, the best guide for Estonian online casino players. However, here is a brief overview of all the legal online casinos in Estonia.

Currently, there are 19 legal online casinos in Estonia:

  1. At Bet365 online casino you can play every single online casino game you can think of. The best part of bet365, however, is its amazing sports betting section, where you can bet on virtually any sports event around the world 24/7. Bet365 online casino is operated by Hillside (New Media Malta) PLC.
  2. At Betsafe online casino you can also play all online casino games. This online casino is operated by Triogames OÜ. While the sports betting section of Betsafe is arguably somewhat weaker than that of bet365, for casino game fans, Betsafe is probably a better choice.
  3. Chanz online casino is a unique social online casino both in Estonia and in the world. At Chanz you may, in addition to playing various online casino games, also share your winning emotions with others in a social network-like environment. This online casino is operated by an Estonian company Dreambox OÜ.
  4. Unibet online casino is also one of the biggest online casinos in Estonia. Unibet entered the Estonian market already in 2007. In Estonia Unibet online casino is operated by Lexbyte Digital Limited. Unibet is also one of those online casinos where you can play all types of online casino games (including poker and sports betting).
  5. Maria Casino is a smaller online casino belonging to the same group as Unibet. At Maria Casino you can play online casino slots, table games, live casino games, and bingo.
  6. Coolbet is an Estonian online casino, where you can play virtual and live casino games and poker, and place sports bets. Coolbet Casino is operated by an Estonian company StayCool OÜ.
  7. GrandX online casino is operated by IMG Kasiinod OÜ. Most of the casino games offered by GrandX are produced by Amatic Industries. The operator of GrandX online casino also owns the land-based Casino chain Casino GrandPrix.
  8. Kingswin casino is also an online casino that offers mostly slot games. But they also have a few video poker games and several virtual table games. Kingswin casino is operated by Kingswin Online OÜ.
  9. Kirsikka is an online casino, where you can start playing very fast. All you need to do is fill in a short form and identify yourself via internet bank. This casino only offers slots. It is one of the newest casinos Estonia. Kirsikka is operated by Play North OÜ.
  10. Karhukasino is another online casino operated by Play North OÜ. It is almost identical to Kirsikka. The only difference seems to be in the design.

11.-12. Kiirkasiino and Pikakasino are also online casinos operated by Play North OÜ. In these casinos, you can begin playing even faster, as you do not even need to create an account. You can just log in via your bank, transfer a few Euros to your playing account, and you are ready to go! These casinos are dominated by online slots. However, if you look around, you may also find some virtual table games.

  1. Ninja Casino was the first casino in Estonia to allow people play without creating an account. Ninja Casino is operated by SafeEnt Limited. What makes Ninja Casino special compared to other “no account” casinos, is its wide choice of games. In addition to all sorts of slots, they also have an amazing live casino.
  2. Boost Casino is another casino of SafeEnt. It is quite similar to Ninja Casino – you do not need to create an account and can begin playing fast and without any hassle. The game choice is also identical to Ninja Casino. The only noticeable difference between the two sites is their design.
  3. OlyBet is one of the oldest and one of the most well-known casinos in Estonia. OlyBet online casino is operated by Olympic Entertainment Group AS, who also operates land-based casinos under the trademark of Olympic Casino. At OlyBet online casino you can play all kinds of online casino games, as well as sports betting, poker, and bingo.
  4. Optibet online casino has been operating at the Estonian market since 2014. At Optibet online casino you can play online casino games and place sports bets. Optibet is operated by an Estonian company Optiwin OÜ.
  5. Paf is a casino that is most widely known for its charity-related background. Since the first day of operation they have donated all their profits to charity. The leading figure of Paf in Estonia is Olympic bronze medalist Allar Levandi. At Paf online casino you can play all types of online casino games. They also have a small sports betting section but compared to several other Estonian sites, this section of Paf is not strong.
  6. io is another no-account casino. This online casino is run by an Estonian company Kopikas Entertainment OÜ. As you can probably guess by the name of the site, it offers mainly slot games.
Casino Account
Poker Sports
Bet365 yes yes yes yes yes yes
Betsafe yes yes yes yes yes yes
Boost Casino no yes yes no no no
Chanz yes yes yes no no no
Coolbet yes yes yes yes yes yes
GrandX yes yes no no no no
Karhu yes yes no no no no
Kiirkasiino no no no no no no
Kirsikka yes yes no no no no
Kingswin yes yes no no no no
Maria Casino yes yes yes no no no
Ninja Casino yes no yes no no no
OlyBet yes yes yes yes yes yes
Optibet yes yes yes yes yes yes
Paf yes yes yes yes yes yes yes no no no no no
Tonybet yes yes yes yes yes yes
Unibet yes yes yes yes yes yes


How popular is gambling among various social groups in Estonia?

During the past few years the proportion of gamblers has been the highest among the people aged between 30 and 40. In that age group the amount of people, who have gambled, is consistently above 60 per cent. The proportion of gamblers is higher among the people earning average or above average income. While in all other age groups (of legal gambling age) the proportion of gamblers is similar, it can be noted that the people aged above 60 gamble considerably less. Only one third of the people aged 60 to 74 have gambled in the last year.

Most gamblers (about 53%) are men, but this majority is not as huge as it was a few years ago.

Popularity of gambling amongst 15-20-year-olds

Although this age group is subject to a number of gambling restrictions (the legal age limit for playing lottery is 16 years, for sports betting 18 years and for casino games and poker 21 years), the proportion of people in this age group, who have gambling experience, is quite high.

When comparing the current situation to the numbers from 2014-2015, it can be noticed that the proportion of people with gambling experience among 15–20-year-olds is becoming closer to that of the people of legal gambling age. 60% of people in the age of 15 to 20 have gambling experience. This, however, does not mean that a huge number of young Estonians are breaking the law. Most people have gained this experience either by playing with their friends or by playing online play money games. While the number of young people, who have offline gambling experience, has remained relatively stable, the number of people gambling online has increased significantly.

Among the young people, who play offline, the most popular forms of gambling are various lotteries. Approximately 10% of people in this age group have placed sports bets and a slightly smaller number of people have experience playing online or offline slots. When comparing the current situation to previous statistics, it can be noted that, while the number of online gamblers is increasing, the number of people playing lottery is decreasing. A notable increase can be seen in the number of young people placing sports bets.

How often do Estonians gamble?

About a quarter of people gambling online play every week. This includes all types of games – online casino games, sports betting, lotteries. Among offline gamblers, the number of people, who play regularly, is slightly lower – about 20 %. However, the number is higher than in the previous years. When looking at the statistics by game types, most players play each type of game no more than once or twice every month. However, a clear exception in the monthly statistics is lottery. Among lottery players the people, who play more than two times per month, constitute a vast majority.

In general, people, who gamble online, tend to play more often. For example, among the people, who buy lottery tickets online, weekly gamblers make up more than a quarter of the total number of players. Among offline players, the number of people gambling every week, is only slightly above 10%.

The same cannot be said, for example, about sports betting. Among both, online and offline bettors, the number of regular gamblers is around ten per cent. Among bettors there are also 1–2 % of players, who gamble every day.

For casino games, the playing frequency of online players is also notably higher than that of the offline players. 1 out of 8 online casino players and 1 out of 7 online poker players play every week. Among land-based casino players weekly players only amount to 3% of the total number of players.

How much has the playing frequency of Estonian gamblers changed?

Compared to the data from 2015–2016, the number of players has decreased in almost all forms of gambling, the only exceptions being lottery and poker. The number of lottery players has stayed at approximately 25%. The number of people playing poker, both in online and offline casinos, has also noticeably increased.

Risk of gambling addiction in Estonian society

According to various studies, the risk of gambling addiction has remained relatively stable. Pathological gamblers make up about 13% of all gamblers. The risk of gambling addiction is higher among men. Statistics also show that the proportion of gamblers with addiction issues among non-Estonians gambling in Estonia is higher than the addiction rate among Estonian players. Therefore, it is also quite clear, why the proportion of gambling addicts is higher among the residents of northeastern Estonia.

Among the people living in larger towns the proportion of addicts is higher. By age groups, there has been a small increase in the number of problem gamblers among the people aged 20 or less. However, in general, there are no remarkable changes compared to previous years. Both, the number of gambling addicts and the number of people, who face a risk of becoming a gambling addict, remain relatively stable.

Gambling frequency among different risk groups

Among the gamblers belonging to risk groups, the most popular forms of gambling are casino games and sports betting. Lottery is not particularly popular among such players. Gamblers at risk of addiction are somewhat more likely to prefer playing online than in offline casinos as this helps them to hide their gaming habits from others.

Thus, a quarter of risk group gamblers and a tenth of problem-free players have placed online bets and a fifth of risk group gamblers and 6% of problem-free players have played casino games. The level of exposure to non-cash games among risk group players and problem-free players varies greatly. Problem-free players have almost no experience. Only about 5% such players have ever played slots in online or land-based casinos, while 23% of risk-group players have played online slots and 19% of risk-group players have played slots in land-based casinos. Sports betting frequency among problem gamblers is about four times higher than the betting frequency among problem-free players.

However, the positive news is that, compared to previous years, the gambling frequency of problem gamblers has decreased in both, online and land-based casinos.

Why do Estonians gamble and how well are the players aware of self-exclusion opportunities?

On one hand, people who have been exposed to gambling perceive the desire to win a large sum of money, and on the other hand, they are also attracted by the entertaining nature of gambling (fun pastime). Both reasons are considered important gambling motivators by about half of the gamblers.

A huge number of players gamble in a hope that the money won by gambling may help solve their financial issues.  Many people are also motivated by a news of someone else winning a decent amount. There are also some people, who play with a wish to support the society or charitable activities.

Although lottery is the most popular form of gambling in Estonia, many people, who play lottery, do not consider themselves gamblers. Especially if they do not buy lottery tickets very often.

The players with small gambling problems see gambling as a pleasant pastime and their winning expectations are only slightly above average. However, pathological gamblers tend to view any sort of gambling as a potential solution to their financial problems and tend to make large bets even in seemingly innocent games, such as lottery.

14% of problem gamblers and a quarter of probable pathological gamblers consider gambling a habitual activity.

Awareness of self-exclusion options at online and offline casinos

Approximately two thirds of people, who have gambled, are aware of self-exclusion opportunities. The awareness of self-exclusion options is higher among frequent players, especially among middle-aged male players.

The worrying side of these stats is the fact that many gamblers admit that even after excluding themselves, they have tried to access online casinos using deceptive measure. For example, about a quarter of people, who have self-excluded themselves, have tried to create a new account, posing as their own spouse or relative.

Use of illegal online casinos

Approximately one tenth of Estonian gamblers have tried to open websites of online casinos that are not licensed in Estonia and faced geo-blocking. About half of the people, who faced geo-blocking of unlicensed gambling sites, claim that they looked for a legal gambling site instead, while half of the players found a way to bypass the restrictions.

Frequency of gambling related problems

In recent years, the number of players, whose previously identified problems have worsened, has increased significantly. However, nobody knows the exact numbers. The saddest aspect of this tendency is that only about five percent of all players in the higher risk group acknowledge that they have a problem.

And, to make matters worse, most of the players, who admit they have a problem, do not seek any help or support.  The most popular measure players use to help themselves is self-exclusion. Approximately a quarter of addicted players opt for that option. Estonian government has made it easy for the people to set self-exclusions. By logging into Estonian state portal, every person can exclude themselves from any form of gambling for up to 36 months.


Currently different segments of Estonian gambling market seem to be moving in opposite directions. While the number of players in land-based casinos and the number of offline gamblers in general is constantly decreasing, the number of online gamblers is increasing.

And although quite a few people view this as a negative trend, we are convinced that gambling is a completely normal and acceptable form of entertainment, which, when done responsibly and in moderation, can be an incredibly positive part of our everyday life. The most important thing you can do to keep it that way is observing yourself and others, noticing potential problems and deal with them.

Data and Stats by Mr kasiino Estonia review platform

Iceland iGaming market overview 2020

By Gaming, iGaming market overview, Jobs

Icelnad iGaming General info

Iceland, a Nordic island nation with a Viking history. Most of the population lives in the capital, Reykjavik. Iceland has no state gambling operator. Instead, all gambling activities are restricted to non-state institutions and charity organizations with a license.

Market Size Population – 364,134

Capital – Reykjavik

Language – Icelandic

Search Engine – 

TLD – is 

Legal GGR Estimation – 83M Euros

Legal NGR Estimation – 28M Euros 

  • 48% of the legal revenue comes from Electronic slot machines 
  • Lotto – 21% of the market share
  • Sports Betting – 7% of the market share
  • All forms of Online Gaming participation 70-79% of the population

GDP – 24M Euros 

The Gross Domestic Product measures the value of economic activity within a country. The GDP figure in 2019 was $24,184 million, Iceland is number 108 in the ranking of GDP of the 196 countries that we publish.

Internet Penetration – 96.6% of the population

Internet shopping – 67%

Online Internet shopping is growing in Iceland, with just over 67.3% of internet users doing at least some of their shopping online.

Mobile Penetration – 90-100%

Iceland is among the top countries in the world in terms of internet use, with a penetration rate close to 100%.

Gaming Legislation – Casino gambling is illegal in Iceland. Those who operate an illegal casino will face punishment. However, not all forms of gambling are illegal as players can play lottery-type games, bingo and are allowed to bet on sports

Big players in the Market 

SWOT analysis – Small market / Coming Legislation / Low Player Value / Number of partners


Problem Gambling in Europe: Challenges, Prevention, and Interventions

Economy of Iceland


Gambling in the Nordic countries

EU Gambling  Study

Casino Hacks TV Show

H2GC Stats

Read more about iGaming in Estonia here