Hello and welcome to this comprehensive guide on affiliate marketing for online casinos. In this guide, I will take you through the steps of developing an effective affiliate program for your online casino.
Part A: Introduction
Affiliate marketing is a performance-based marketing strategy in which an advertiser rewards affiliates for each visitor or customer brought about by their marketing efforts. The advantages of affiliate marketing for online casinos include cost-effective advertising, increased exposure, and the ability to target specific audiences.
The purpose of this course is to provide a step-by-step guide on developing an effective affiliate program for your online casino.
Part B: Understanding the online casino industry
To develop a successful affiliate program, you need to have a solid understanding of the online casino industry. This includes an overview of the industry, popular online casino games, and the types of online casinos available.
Part C: Setting up an affiliate program
Creating an affiliate program involves setting up the infrastructure to manage your affiliates. This includes legal considerations, payment models, and choosing affiliate software solutions.
Part D: Choosing affiliate partners
Choosing the right affiliate partners is critical to the success of your program. This section covers the criteria for selecting affiliate partners, finding potential affiliates, and evaluating affiliate applications.
Part E: Promoting the affiliate program
To attract affiliates, you need to create marketing materials and develop effective promotion strategies. You also need to track and analyze performance to measure the success of your program.
Part F: Building relationships with affiliates
Building strong relationships with your affiliates is key to retaining them and encouraging success. This section covers communicating with affiliates, providing support and resources, and rewarding success.
Part G: Managing the affiliate program
Managing your affiliate program involves monitoring affiliate activities, preventing fraud and abuse, and adapting to changes in the market.
Common affiliate deal types:
Here is the corrected table:
| Deal Type | Description |
|---|---|
| Revenue Share | A percentage of the revenue generated by the referred players is shared with the affiliate. The percentage varies depending on the agreement between the affiliate and the online casino. |
| CPA (Cost per Acquisition) | The affiliate is paid a one-time fee for each player referred who makes a deposit or meets other specific criteria. The fee is predetermined and typically higher than the revenue share percentage. |
| Hybrid | A combination of revenue share and CPA. The affiliate receives a percentage of the revenue generated by the referred players as well as a one-time fee for each player who meets specific criteria. |
| Sub-Affiliate | An affiliate who refers other affiliates to the program. The referring affiliate earns a percentage of the revenue generated by the sub-affiliates they refer. |
| Custom Deals | Customized deals tailored to meet the needs of the affiliate and the online casino. These may include exclusive promotions, special commission rates, or other incentives. |
Note that the specific terms and conditions of these deal types can vary widely depending on the program and the agreement between the affiliate and the online casino.
There are several affiliate software providers for iGaming. Here’s a list of some popular ones:
1. Income Access
2. NetRefer
3. MyAffiliates
4. PartnerMatrix
5. Post Affiliate Pro
6. Refersion
7. Tapfiliate
8. Trackimo
9. Omarsys
10. CAKE
Each software provider has its own unique features and pricing structure, so it’s important to research and compare different options to find the best fit for your online casino’s affiliate program.
A brief review of each of the 10 affiliate software providers for iGaming:
1. Income Access: Offers a comprehensive affiliate marketing platform with a variety of features such as multi-channel tracking, advanced reporting, and personalized commission structures.
2. NetRefer: Provides a flexible and customizable affiliate management system with features such as real-time tracking, campaign management, and automated payments.
3. MyAffiliates: Offers a user-friendly and intuitive affiliate platform with features such as customizable commission structures, advanced reporting, and multi-lingual support.
4. PartnerMatrix: Provides an all-in-one affiliate marketing solution with features such as automated payments, real-time reporting, and a user-friendly interface.
5. Post Affiliate Pro: Offers a robust and feature-rich affiliate management platform with features such as multiple commission structures, real-time tracking, and advanced fraud protection.
6. Refersion: Provides a simple and easy-to-use affiliate platform with features such as advanced tracking, customizable commission structures, and real-time reporting.
7. Tapfiliate: Offers a flexible and scalable affiliate tracking and management platform with features such as real-time tracking, multi-level commissions, and custom branding options.
8. Trackimo: Provides a comprehensive affiliate management platform with features such as advanced reporting, customizable commission structures, and multi-currency support.
9. Omarsys: Offers an advanced affiliate management platform with features such as real-time tracking, multi-channel attribution, and automated payments.
10. CAKE: Provides an all-in-one affiliate marketing solution with features such as advanced reporting, real-time tracking, and automated payments.
Overall, each of these affiliate software providers has its own strengths and weaknesses, so it’s important to evaluate them based on your specific needs and requirements.
Table with the 10 affiliate software providers for iGaming, along with their website, phone number, and pricing information:
| Deal Type | Description |
|---|---|
| Revenue Share | A percentage of the revenue generated by the referred players is shared with the affiliate. The percentage varies depending on the agreement between the affiliate and the online casino. |
| CPA (Cost per Acquisition) | The affiliate is paid a one-time fee for each player referred who makes a deposit or meets other specific criteria. The fee is predetermined and typically higher than the revenue share percentage. |
| Hybrid | A combination of revenue share and CPA. The affiliate receives a percentage of the revenue generated by the referred players as well as a one-time fee for each player who meets specific criteria. |
| Sub-Affiliate | An affiliate who refers other affiliates to the program. The referring affiliate earns a percentage of the revenue generated by the sub-affiliates they refer. |
| Custom Deals | Customized deals tailored to meet the needs of the affiliate and the online casino. These may include exclusive promotions, special commission rates, or other incentives. |
Please note that the pricing information provided is subject to change and may not be the most up-to-date. It’s always recommended to check with the software provider directly for the latest pricing and plan details.
A step-by-step table for setting up a new affiliate program for a Curacao online casino, along with software providers:
| Step | Description | Software Providers |
|---|---|---|
| 1. | Determine the commission structure and payment methods for affiliates | N/A |
| 2. | Choose an affiliate management platform to track and manage affiliate activity | HasOffers, Affise, Post Affiliate Pro |
| 3. | Create an application process for interested affiliates to apply to join the program | N/A |
| 4. | Develop marketing materials and resources to help affiliates promote the casino | Canva, Adobe Creative Suite |
| 5. | Integrate tracking links and promo codes into marketing materials for affiliates to use | HasOffers, Affise, Post Affiliate Pro |
| 6. | Provide affiliates with access to reporting and analytics to track their performance | HasOffers, Affise, Post Affiliate Pro |
| 7. | Establish a system for reviewing and approving affiliate commissions | N/A |
| 8. | Monitor affiliate activity and regularly communicate with affiliates to optimize their performance | N/A |
| 9. | Consider offering incentives or bonuses to top-performing affiliates to encourage them to continue promoting the casino | N/A |
In terms of software providers, the affiliate management platform you choose (Step 2) will likely come with its own set of software providers to assist with tracking, reporting, and analytics. Some popular options include HasOffers, Affise, and Post Affiliate Pro. For marketing materials (Step 4), you can use tools like Canva or Adobe Creative Suite to create eye-catching graphics and banners
Table listing some of the major iGaming events, including their names, dates, and locations (subject to change):
| Event Name | Date | Location |
|---|---|---|
| ICE London | Postponed until 2022 | ExCel London, UK |
| Global Gaming Expo (G2E) | October 4-7, 2021 | Las Vegas, NV, USA |
| iGB Live! | September 28 – October 1, 2021 | Amsterdam, Netherlands |
| SiGMA Europe | November 16-18, 2021 | Ta’ Qali, Malta |
| EGR Operator Awards | November 2021 | Virtual |
| SBC Awards | December 14, 2021 | London, UK |
| ICE Asia | Postponed until 2022 | Manila, Philippines |
| CasinoBeats Summit | September 13-15, 2022 | London, UK |
| ICE North America | May 16-18, 2023 | New Orleans, LA, USA |
| Global Gaming Expo (G2E) Asia | May 23-25, 2023 | Macau, China |
Note that this is not an exhaustive list, and there are many e iGaming events held throughout the year in different locations around the world. Additionally, some events may be postponed, cancelled, or held virtually due to the ongoing COVID-19 pandemic. It’s always best to check the official event website for the most up-to-date information
Setting Up Affiliate Program
| Step | Description | Software Providers |
|---|---|---|
| 1. | Determine the commission structure and payment methods for affiliates | N/A |
| 2. | Choose an affiliate management platform to track and manage affiliate activity | HasOffers, Affise, Post Affiliate Pro |
| 3. | Create an application process for interested affiliates to apply to join the program | N/A |
| 4. | Develop marketing materials and resources to help affiliates promote the casino | Canva, Adobe Creative Suite |
| 5. | Integrate tracking links and promo codes into marketing materials for affiliates to use | HasOffers, Affise, Post Affiliate Pro |
| 6. | Provide affiliates with access to reporting and analytics to track their performance | HasOffers, Affise, Post Affiliate Pro |
| 7. | Establish a system for reviewing and approving affiliate commissions | N/A |
| 8. | Monitor affiliate activity and regularly communicate with affiliates to optimize their performance | N/A |
| 9. | Consider offering incentives or bonuses to top-performing affiliates to encourage them to continue promoting the casino | N/A |
In terms of software providers, the affiliate management platform you choose (Step 2) will likely come with its own set of software providers to assist with tracking, reporting, and analytics. Some popular options include HasOffers, Affise, and Post Affiliate Pro. For marketing materials (Step 4), you can use tools like Canva or Adobe Creative Suite to create eye-catching graphics and banners.
Here are some pros of using HasOffers as an affiliate management platform:
- Customizable tracking: HasOffers allows you to set up customized tracking links and pixels to track affiliate conversions, so you can see exactly which affiliates are driving traffic and revenue.
- Detailed reporting and analytics: HasOffers provides in-depth reporting and analytics on affiliate performance, allowing you to see which affiliates are performing well and which may need additional support or attention.
- Fraud prevention: HasOffers has built-in fraud prevention measures to help you detect and prevent fraudulent activity from affiliates, such as click fraud or cookie stuffing.
- User-friendly interface: HasOffers has a user-friendly interface that makes it easy to set up and manage your affiliate program, even if you have limited technical knowledge or experience.
- Integration with other platforms: HasOffers integrates with a wide range of other platforms and tools, such as Google Analytics, AdWords, and Facebook Ads, to help you get the most out of your affiliate program.
Overall, HasOffers is a popular choice for affiliate program management due to its advanced tracking capabilities, detailed reporting, and user-friendly interface.
Table that outlines some of the key elements you may want to include on an affiliate site:
| Element | Description |
|---|---|
| Homepage | A clear and concise introduction to the affiliate program, highlighting its key benefits and features. |
| About Us | A section providing more information about the casino and the affiliate program, including the commission structure and any other relevant details. |
| Promotions | A page showcasing current promotions and bonuses offered by the casino, along with any promo codes or tracking links that affiliates can use to promote them. |
| Marketing Materials | A section where affiliates can access a range of marketing materials, including banners, logos, text links, and other creative assets to promote the casino. |
| FAQ |
Table with some examples of online casino affiliate sites:
| Affiliate Site | Description |
|---|---|
| AskGamblers | A popular affiliate site that provides reviews and ratings of online casinos, along with information on bonuses, promotions, and game selection. |
| CasinoSmash | An affiliate site that focuses on providing in-depth guides and tutorials for casino games, as well as news and reviews of online casinos. |
| Bojoko | A site that allows players to search for and compare different online casinos based on various criteria, including game selection, payment methods, and user reviews. |
| CasinoTopsOnline | An affiliate site that provides comprehensive reviews of online casinos, along with news, promotions, and tips for players. |
| ThePogg | A site that provides unbiased reviews of online casinos, along with player complaints and dispute resolution services. |
| GambleRock | A community-driven site that allows players to share their experiences with online casinos and provides a range of resources for responsible gambling. |
It’s important to note that this list is not comprehensive and there may be other online casino affiliate sites out there as well. It’s also important
| Affiliate Site | Description | |
|---|---|---|
| AskGamblers | A popular affiliate site that provides reviews and ratings of online casinos, along with information on bonuses, promotions, and game selection. | AskGamblers LinkedIn |
| CasinoSmash | An affiliate site that focuses on providing in-depth guides and tutorials for casino games, as well as news and reviews of online casinos. | CasinoSmash LinkedIn |
| Bojoko | A site that allows players to search for and compare different online casinos based on various criteria, including game selection, payment methods, and user reviews. | Bojoko LinkedIn |
| CasinoTopsOnline | An affiliate site that provides comprehensive reviews of online casinos, along with news, promotions, and tips for players. | CasinoTopsOnline LinkedIn |
| ThePogg | A site that provides unbiased reviews of online casinos, along with player complaints and dispute resolution services. | ThePogg LinkedIn |
| GambleRock | A community-driven site that allows players to share their experiences with online casinos and provides a range of resources for responsible gambling. | GambleRock LinkedIn |
Please note that this is not an exhaustive list and there may be other online casino affiliate sites out there as well. It is always important to do your own research and due diligence before partnering with any affiliate site.
| Affiliate Site | Description | Other Data | |
|---|---|---|---|
| AskGamblers | A popular affiliate site that provides reviews and ratings of online casinos, along with information on bonuses, promotions, and game selection. | AskGamblers LinkedIn | Established in 2006, AskGamblers is one of the most widely recognized and respected online casino affiliate sites. The site features a large database of over 2,000 casinos, and has won multiple awards for its content and user experience. |
| CasinoSmash | An affiliate site that focuses on providing in-depth guides and tutorials for casino games, as well as news and reviews of online casinos. | CasinoSmash LinkedIn | CasinoSmash was founded in 2013 and has since become a popular destination for casino enthusiasts seeking expert advice and insights. The site features a wide range of content, including reviews, strategy guides, and industry news. |
| Bojoko | A site that allows players to search for and compare different online casinos based on various criteria, including game selection, payment methods, and user reviews. | Bojoko LinkedIn | Bojoko was launched in 2017 and has quickly gained popularity among online casino players for its user-friendly platform and comprehensive search functionality. The site currently lists over 500 casinos and has a growing community of players and affiliates. |
| CasinoTopsOnline | An affiliate site that provides comprehensive reviews of online casinos, along with news, promotions, and tips for players. | CasinoTopsOnline LinkedIn | CasinoTopsOnline was founded in 2011 and has established itself as a leading source of information and insights for online casino players. The site features a team of expert reviewers and provides detailed information on a wide range of casinos and games. |
| ThePogg | A site that provides unbiased reviews of online casinos, along with player complaints and dispute resolution services. | ThePogg LinkedIn | ThePogg was founded in 2011 and has gained a reputation for its fair and transparent approach to online casino reviews and player advocacy. The site provides a range of services, including dispute resolution and mediation for players and affiliates. |
| GambleRock | A community-driven site that allows players to share their experiences with online casinos and provides a range of resources for responsible gambling. | GambleRock LinkedIn | Launched in 2019, GambleRock is a relatively new player in the online casino affiliate space. The site features a growing community of players and affiliates who share their experiences and insights on a wide range of casinos and games. GambleRock also provides resources and tools for responsible gambling. |
Please note that the information provided is based on publicly available sources and may not be completely accurate or up-to-date. It is always important to conduct your own research and due diligence before partnering with any affiliate site.
Here’s a table with some affiliate programs dedicated for gambling:
| Affiliate Program | Description |
|---|---|
| Betsson Group Affiliates | A well-established affiliate program that offers partnerships with several leading online gambling brands, including Betsson, Betsafe, NordicBet, and more. The program offers competitive commissions, a range of marketing materials, and dedicated account management. |
| 888affiliates | The official affiliate program of 888 Holdings, one of the largest online gambling companies in the world. The program offers partnerships with several brands, including 888casino, 888poker, and 888sport, and provides affiliates with a range of tools and resources to promote these brands. |
| Bet365 Affiliates | The affiliate program of Bet365, one of the most popular and reputable online gambling sites. The program offers competitive commissions, a range of marketing materials, and dedicated support from a team of experienced affiliate managers. |
| Kindred Affiliates | A leading affiliate program that offers partnerships with several well-known gambling brands, including Unibet, Maria Casino, and 32Red. The program provides affiliates with a range of marketing materials, access to advanced reporting tools, and a dedicated support team. |
| LeoVegas Affiliate | The affiliate program of LeoVegas, a popular online casino and sports betting site. The program offers competitive commissions, a range of marketing materials, and a dedicated account manager to help affiliates maximize their earnings. |
| Paddy Partners | The affiliate program of Paddy Power, one of the largest and most recognized names in online gambling. The program offers competitive commissions, a range of marketing materials, and access to advanced reporting tools to help affiliates track their performance. |
| William Hill Affiliates | The affiliate program of William Hill, a long-established and respected name in the gambling industry. The program offers competitive commissions, a range of marketing materials, and a dedicated support team to help affiliates succeed. |
Please note that this is not an exhaustive list, and there are many other affiliate programs dedicated to gambling that you may want to consider. As with any affiliate program, it’s important to do your research and choose a program that aligns with your goals and values.
Here’s a table with some affiliate networks that offer gambling-related offers:
| Affiliate Network | Description |
|---|---|
| MaxBounty | A popular affiliate network that offers a range of gambling-related offers, including online casinos, sports betting, and poker. The network provides affiliates with a range of tools and resources to promote these offers, as well as access to advanced reporting and analytics tools. |
| Affiliate Window | A leading affiliate network that offers partnerships with several well-known gambling brands, including Betfair, Ladbrokes, and Coral. The network provides affiliates with a range of marketing materials, including banners and text links, as well as access to advanced tracking and reporting tools. |
| Commission Junction | A well-established affiliate network that offers partnerships with several leading online casinos and sports betting sites, including Caesars Entertainment, FanDuel, and DraftKings. The network provides affiliates with a range of marketing materials, including banners and text links, as well as access to advanced tracking and reporting tools. |
| ShareASale | A popular affiliate network that offers a range of gambling-related offers, including online casinos, sports betting, and poker. The network provides affiliates with a range of marketing materials, including banners and text links, as well as access to advanced tracking and reporting tools. |
| ClickBank | A global affiliate network that offers a range of gambling-related offers, including online casinos, sports betting, and poker. The network provides affiliates with a range of tools and resources to promote these offers, as well as access to advanced tracking and reporting tools. |
Please note that this is not an exhaustive list, and there are many other affiliate networks that offer gambling-related offers that you may want to consider. As with any affiliate program, it’s important to do your research and choose a program that aligns with your goals and values.
Part H: Conclusion
In conclusion, this guide has provided a comprehensive overview of developing an effective affiliate program for online casinos. By following the steps outlined in this guide, you can attract quality affiliates and increase your online casino’s exposure and profitability. Thank you for reading and I wish you success in your affiliate marketing efforts.
