Industry Vocabulary

Glossary of
iGaming Logic.

Profitability in regulated markets requires a shared language of technical precision. We define the terms that govern the logic layer of Tier-1 operations.

Actual Player Value (APV)

A proprietary metric developed at Spill Media that adjusts standard LTV for jurisdictional gaming tax, payment rejection rates, and marginal bonus utility. It represents the true liquid value of a player to the operator's balance sheet.

Deterministic Yield

A strategic approach that moves away from probabilistic revenue forecasts (based on GGR) to outcomes guaranteed by the hardening of technical logic, such as automated risk suppression and LTV-calibrated reinvestment.

Explainable AI (XAI)

AI systems designed to provide transparent, auditable decision-making processes. In iGaming, XAI is used to satisfy regulatory requirements for responsible gaming interventions by explaining exactly why a player was flagged.

GGR-to-NGR Leakage

The structural loss of revenue occurring during the transition from Gross Gaming Revenue (bets minus wins) to Net Gaming Revenue (GGR minus bonuses and taxes). Identifying leakage points is the first step in P&L hardening.

Logic Layer

The middleware architecture that sits between the legacy Player Account Management (PAM) system and the operational front-end. It enforces strategic rules for CRM, Risk, and Payments in real-time.

PSP Orchestration

The dynamic routing of transactions across multiple Payment Service Providers (PSPs) based on sub-second analysis of acceptance rates, processing costs, and jurisdictional stability.