Icelnad iGaming General info
Iceland, a Nordic island nation with a Viking history. Most of the population lives in the capital, Reykjavik. Iceland has no state gambling operator. Instead, all gambling activities are restricted to non-state institutions and charity organizations with a license.
Market Size Population – 364,134
Capital – Reykjavik
Language – Icelandic
Search Engine – Google.is
TLD – is
Legal GGR Estimation – 83M Euros
Legal NGR Estimation – 28M Euros
- 48% of the legal revenue comes from Electronic slot machines
- Lotto – 21% of the market share
- Sports Betting – 7% of the market share
- All forms of Online Gaming participation 70-79% of the population
GDP – 24M Euros
The Gross Domestic Product measures the value of economic activity within a country. The GDP figure in 2019 was $24,184 million, Iceland is number 108 in the ranking of GDP of the 196 countries that we publish.
Internet Penetration – 96.6% of the population
Internet shopping – 67%
Online Internet shopping is growing in Iceland, with just over 67.3% of internet users doing at least some of their shopping online.
Mobile Penetration – 90-100%
Iceland is among the top countries in the world in terms of internet use, with a penetration rate close to 100%.
Gaming Legislation – Casino gambling is illegal in Iceland. Those who operate an illegal casino will face punishment. However, not all forms of gambling are illegal as players can play lottery-type games, bingo and are allowed to bet on sports
Big players in the Market
- Local operators as an example – https://www.hhi.is/
- Small affiliates as an example – www.online-casinos.is / https://xn--spilavti-h2a.org/
- Big International affiliates as an example – https://lcb.org/restrictions/iceland / https://www.aboutslots.com/countries/iceland / and more.
SWOT analysis – Small market / Coming Legislation / Low Player Value / Number of partners
Problem Gambling in Europe: Challenges, Prevention, and Interventions
Economy of Iceland
Gambling in the Nordic countries
EU Gambling Study
Casino Hacks TV Show
Read more about iGaming in Estonia here