Iceland iGaming market overview 2020

By May 5, 2020June 14th, 2020Gaming, iGaming market overview, Jobs

Icelnad iGaming General info

Iceland, a Nordic island nation with a Viking history. Most of the population lives in the capital, Reykjavik. Iceland has no state gambling operator. Instead, all gambling activities are restricted to non-state institutions and charity organizations with a license.

Market Size Population – 364,134

Capital – Reykjavik

Language – Icelandic

Search Engine – 

TLD – is 

Legal GGR Estimation – 83M Euros

Legal NGR Estimation – 28M Euros 

  • 48% of the legal revenue comes from Electronic slot machines 
  • Lotto – 21% of the market share
  • Sports Betting – 7% of the market share
  • All forms of Online Gaming participation 70-79% of the population

GDP – 24M Euros 

The Gross Domestic Product measures the value of economic activity within a country. The GDP figure in 2019 was $24,184 million, Iceland is number 108 in the ranking of GDP of the 196 countries that we publish.

Internet Penetration – 96.6% of the population

Internet shopping – 67%

Online Internet shopping is growing in Iceland, with just over 67.3% of internet users doing at least some of their shopping online.

Mobile Penetration – 90-100%

Iceland is among the top countries in the world in terms of internet use, with a penetration rate close to 100%.

Gaming Legislation – Casino gambling is illegal in Iceland. Those who operate an illegal casino will face punishment. However, not all forms of gambling are illegal as players can play lottery-type games, bingo and are allowed to bet on sports

Big players in the Market 

SWOT analysis – Small market / Coming Legislation / Low Player Value / Number of partners


Problem Gambling in Europe: Challenges, Prevention, and Interventions

Economy of Iceland


Gambling in the Nordic countries

EU Gambling  Study

Casino Hacks TV Show

H2GC Stats

Read more about iGaming in Estonia here

Spill Media

Author Spill Media

Spill Media iGaming is a dynamic and innovative company specializing in the online gambling and iGaming industry. With a focus on providing cutting-edge solutions and services, the company helps its clients succeed in a highly competitive market. Their extensive expertise and experience in the industry allows them to deliver effective and customized solutions that meet the unique needs of each client. Whether it's website design and development, game content, marketing and branding, customer relationship management, or data analytics, Spill Media iGaming has the tools and resources to help its clients succeed. With a commitment to excellence and a passion for the industry, Spill Media iGaming is a leader in the online gambling and iGaming space.

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