iGaming biz development Strategies

iGaming Growth and biz development Strategies

iGaming Player Acquisition and Retention Strategies: Boosting your Online Casino’s Growth

In the highly competitive world of online gaming, player acquisition and retention are critical to the success of any iGaming operator. Attracting new players and retaining existing ones is an ongoing process that requires a combination of strategic planning, personalized promotions, and exceptional customer service.

In this article, we will explore some of the most effective player acquisition and retention strategies that iGaming operators can use to grow their business.

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Create a Seamless User Experience

The user experience is essential to any iGaming operator’s success. A seamless, user-friendly website or mobile app can make all the difference in attracting and retaining players. Operators must ensure that their platform is easy to navigate, games are easy to find, and the overall design is visually appealing.

In addition, operators must offer responsive customer service that is available 24/7 to address player issues promptly.

Offer a Wide Range of Games

One of the most significant draws for players is the variety of games available on an iGaming platform. Operators must offer a diverse range of games that appeal to different player preferences. Whether it’s classic slots, table games, or live dealer games, operators must ensure that they have enough variety to keep players engaged.

Personalize Promotions and Incentives

Personalization is key to acquiring and retaining players. Operators must leverage data analytics to understand player behavior and preferences and offer personalized promotions and incentives accordingly. For example, a player who frequently plays table games may be more likely to respond to a promotion for a new table game release.

Implement a Loyalty Program

Loyalty programs are a great way to retain existing players and incentivize them to keep playing. By offering rewards for continued play, such as free spins or bonus funds, operators can increase player retention and generate more revenue over time.

Engage with Players on Social Media

Social media is an excellent way to engage with players, build brand awareness, and attract new players. Operators must have a strong social media presence and regularly engage with their audience. Posting about new game releases, promotions, and other iGaming-related content can help keep players engaged and attract new ones.

Collaborate with Affiliates

Affiliate marketing is a popular way for iGaming operators to acquire new players. Operators can collaborate with affiliates to promote their platform to a wider audience. Affiliates can offer personalized promotions to their audience, driving traffic to the operator’s website and increasing player acquisition.

Deal Structure Explanation Example
Revenue Share In a revenue share deal, the affiliate earns a percentage of the revenue generated by the players they refer to the online casino or sportsbook. The percentage can vary depending on the acquisition channel and the performance of the players. This structure is typically used for long-term partnerships, as the affiliate’s earnings will depend on the ongoing activity of the referred players. An affiliate partner promotes an online casino and refers players who generate €10,000 in revenue. The affiliate has a revenue share deal of 25%, so they earn €2,500 from the casino.
CPA (Cost Per Acquisition) In a CPA deal, the affiliate earns a fixed commission for each player they refer who meets certain criteria, such as making a deposit or placing a bet. The commission is typically higher than in a revenue share deal, but the earnings are limited to the initial action of the referred player. This structure is typically used for short-term partnerships, as the affiliate’s earnings are not tied to ongoing player activity. Data by www.slots.academy An affiliate partner promotes an online sportsbook and refers players who make a deposit of at least €50. The affiliate has a CPA deal of €100 per player, so they earn €100 for each player who meets the deposit requirement.

In conclusion, acquiring and retaining players is a constant process that requires a combination of strategic planning, personalized promotions, and exceptional customer service. By creating a seamless user experience, offering a wide range of games, personalizing promotions and incentives, implementing a loyalty program, engaging with players on social media, and collaborating with affiliates, iGaming operators can acquire and retain players, driving growth and increasing revenue over time.


The iGaming industry is highly competitive, and companies are always looking for ways to grow their market share. One of the most effective ways to achieve this is through acquisitions. In this expert review, we will examine the different iGaming acquisition strategies that companies use to achieve their growth goals. We will also provide examples and link to relevant sources to support our analysis.

Mergers and Acquisitions

Mergers and acquisitions (M&A) are the most common iGaming acquisition strategies. Companies use M&A to acquire other companies that have established market share or to merge with companies to gain economies of scale. For example, in 2020, Flutter Entertainment completed its merger with The Stars Group to create the world’s largest online gambling company.

Joint Ventures

Joint ventures (JV) are another iGaming acquisition strategy. Companies can use JVs to combine resources and expertise to develop new products or enter new markets. For example, in 2021, MGM Resorts and Entain formed a JV to expand their sports betting and iGaming offerings in the US market.

Licensing Agreements

Licensing agreements are a popular iGaming acquisition strategy for companies that want to expand their product offerings without investing in developing their own products. Companies can enter into licensing agreements to use another company’s software, platform, or content. For example, in 2020, DraftKings signed a licensing agreement with Evolution Gaming to provide live casino games on its platform.

Strategic Partnerships

Strategic partnerships are another iGaming acquisition strategy. Companies can use strategic partnerships to gain access to new markets or to leverage another company’s expertise. For example, in 2020, Kindred Group partnered with Scientific Games to expand its sports betting and iGaming offerings in the US market.


In conclusion, iGaming companies use a variety of acquisition strategies to achieve their growth goals. M&A, JVs, licensing agreements, and strategic partnerships are just a few of the most common strategies used by iGaming companies. By using these strategies, companies can expand their product offerings, enter new markets, and gain a competitive edge. As the iGaming industry continues to grow and evolve, we can expect to see more companies using these acquisition strategies to achieve their growth goals.


iGaming Acquisition Strategies Review

Strategy Description Examples Sources
Content Marketing Create and distribute valuable, relevant, and consistent content to attract and retain a clearly-defined audience. LeoVegas Blog, Casumo Casino Magazine leovegasgroup.com, casumo.com
Targeted Advertising Show relevant ads to specific groups of people based on their interests, demographics, or behavior. 888 Casino Facebook Ads, Betway Affiliate Program facebook.com/888casino, betwaypartners.com
International Expansion Expand into new markets or regions to increase customer reach and revenue potential. Kindred Group Nordic Expansion, Bet365 Global Presence kindredgroup.com, bet365.com
Affiliate Marketing Promote your products or services through partnerships with affiliates who earn a commission for each sale or referral. Unibet Affiliates Program, Mr. Green Affiliate Platform unibeta


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Spill Media iGaming is a dynamic and innovative company specializing in the online gambling and iGaming industry. With a focus on providing cutting-edge solutions and services, the company helps its clients succeed in a highly competitive market. Their extensive expertise and experience in the industry allows them to deliver effective and customized solutions that meet the unique needs of each client. Whether it's website design and development, game content, marketing and branding, customer relationship management, or data analytics, Spill Media iGaming has the tools and resources to help its clients succeed. With a commitment to excellence and a passion for the industry, Spill Media iGaming is a leader in the online gambling and iGaming space.

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