Our extensive experience in iGaming SEO extends to casino operators, sportsbooks, online slots, poker, lottery markets, financials and more. We create bespoke strategies in accordance with your current position and long-term goals, maintaining your brand’s edge over the competition.
The key to delivering an outstanding ROI lies in understanding the iGaming industry to its core. For over 10 years, Spill Media has been delivering market-leading SEO service packages, helping dozens of leading brands reach the highest levels through enhanced:
Get a data based transparent over view of your key markets
Focus on execution our team is used to high loads work spacks
Data based decision making progress follow a transperant and clear KPI’s
We give advanced marketing consulting and audit services as a way to help organizations discover whether and how they need to ramp up their marketing campaigns. We pride ourselves on delivering compelling, digital marketing solutions; thus, allowing our clients to interact and engage with their customers in the best possible way.
We design and deploy tailored organic growth focus SEO projects across all the international markets. Integrate with your organization’s needs with a dedicated marketing team and a clear and transparent budget.
Regulation within iGaming is here and you can’t build a real marketing strategy without a proper deep understanding of the regulated key market in terms of legislation and compliance. We bring vast experience in designing and developing organic growth focus projects within iGaming regulated markets.
Our digital media consultancy aims to define a tight, digital marketing strategy that focuses on driving your key business goals. Boosting revenue, increasing efficiency, reducing cost, and communicating better with your customers
We deliver a clear, strategic roadmap with strong deliverables, in order to raise your company’s digital profile. Our experts first assess the effectiveness of your current marketing campaigns and use this information to design a new marketing campaign which will leverage the market to meet your key commercial goals.
Our marketing strategies are analytics-driven; based on real-time analytics. We continuously check the health of your online marketing campaigns and make recommendations to improve the results of your digital marketing strategies; resulting in a successful campaign that allows your business to flourish in an ever-changing digital environment.
Our aim is to increase the return on your investment, reduce the cost of sales, and increase your revenue. We design digital media marketing plans which effectively prioritize solutions to provide optimum impact for your business. Our marketing plans will increase traffic to your website; thereby improving your sales figures.
Our main verticales are
We outline and draft go to market plan covering the Competitors, Market size, legislation and limititions.
We design develop and deploy your affiliate sites within your key market. covering retention and acquisition channels.
We onboard your marketing campaigns or dedicated marketing team covering retention and acquisition channels
We onboard your marketing campaigns or dedicated marketing team covering retention and acquisition channels
We Oporate with dedicated online products in a veraity of emerging and regulated markets.
SEO is an important tool for any casino operator. SEO helps affiliates drive traffic to their comparison portals and in later stages deliver the best converting traffic to operators. Casino operators need to take control over acquisition channels and eliminate over-dependency in one acquisition channel. With many iGaming markets becoming regulated new operators face, less open markets and more competition from licensed local brands. The more competitive the market the more it will be hard to acquire new players.
What exactly is SEO marketing and how does it work? SEO is an abbreviation for search engine optimization, which is a digital marketing methodology that relies on your website’s visibility in search results on search engines such as Google. With SEO you can employ a variety of strategies to improve your visibility (or rank) in search results.
PR News – When doing right this type of marketing activity has a huge effect not only on our brand voice but also on our SEO performance.
PR and news are a big part of the day-to-day iGaming industry. Think about it, mergers and acquisitions, New C levels appointments, New Jackpots, New game integrations, and more. A good SEO strategy will be to embed our brand citation in the article and include a referral link to our page within the site. Operators when pan right can develop the right content areas to create strong relevancy and keep the user in mind.
SEO is a set of procedures and guidelines to follow to optimize your online assets to Search engines. The vertical is not important! If it is a Travel company, E-commerce, or an online Casino.
The SEO process is divided into six main stages: research, competitor analysis, current state evaluation, and keyword searching. Planning and strategy, including decisions on how to handle content, develop links to the website, manage social media presence, and apply technological methods.
Market Research – Allow us to analyze the market and competitors and evaluate the volume and popularity of our gaming products by market and type. We can also learn about competitor activities top pages and gaming content. So Good research can provide a reliable benchmark.
On-Site Optimization – Make sure your online product is Optimized and user-friendly. Utilize your content type to build a strong clear brand voice ( Look at 888 Casino blog as one of the best examples).
Analysis – Give us an overview and help us with player segmentation. We know what our Players are searching for and can adapt our content accordingly
When it comes to search engine optimization, search engines like Google rely on over 200 ranking variables (SEO). To prevent spammers from influencing search results, most search engines do not publish a detailed breakdown of their ranking components or the weight of those elements. This list of SEO ranking variables covers both verified elements and those that are thought (through research) to impact search engine rankings.
Google is investing all the time in improving the quality of search results and protecting its users from bad or dangerous experiences. It is all about trust! Popular Brands such as Bet365 or 888 Casino have a strong brand voice that contributes directly to the brand trust and authority when processed by Google Sorting and extracting algorithm.
Expertise, Authority, and Trustworthiness are abbreviated as E-A-T. The idea stems from Google’s Search Quality Rater guidelines, and it gained popularity following the notorious Medic Update in August 2018. E-A-T is one of the factors that Google considers when determining the overall quality of a web page. What is the significance of E-A-T in SEO?
SEO seeks to enhance your website’s rating in search results. However, the success of your SEO is dependent on a few essential criteria or signals that a search engine expects from your website.
When it comes to search engine optimization, search engines like Google rely on over 200 ranking variables (SEO). With the quick speed of algorithm updates, it’s difficult to keep on top of the most updated and critical SEO elements. Content, user experience, site layout, linkages, and reputation are all important indications. All of these ranking variables must function in tandem. This is the purpose of the SEO Periodic table. It has all of the necessary indications as well as warning indicators to aid in the effectiveness of SEO.
| SEO Domain Factors | SEO Factor Importance |
| SEO Page-Level Factors | High Importance |
| SEO Site-Level Factors | High Importance |
| Backlink Factors | High Importance |
| User Interaction | High Importance |
| Special Google Algorithm Rules | High Importance |
| Brand Signals | High Importance |
| On-Site Webspam Factors | High Importance |
| Off-Site Webspam Factors | High Importance |
| Domain Factors | |
| Your domain age | High Importance |
| Keyword in your domain | High Importance |
| The keyword is the first word in your domain | High Importance |
| Domain registration length | High Importance |
| Keyword in subdomain | High Importance |
| Domain history | High Importance |
| Penalized Whois owner | High Importance |
| Public WhoIs instead of private Whois | High Importance |
| Page-Level Factors | High Importance |
| Presence of the keyword in the title tag | High Importance |
| Having the keyword at the beginning of your title tag | Low Importance |
| Keyword in your meta description tag | High Importance |
| Presence of the keyword in the H1 tag | High Importance |
| The keyword is frequently used in the content | High Importance |
| Content length | High Importance |
| Word count rankings | Low Importance |
| Presence of a linked table of contents | High Importance |
| Keyword density | Low Importance |
| Presence of semantically related keywords | Critical |
| Semantically related keyword in meta title and description | Critical |
| In-depth quality content | Critical |
| Useful content | Critical |
| Page loading speed via HTML | Critical |
| Page loading speed tested on Chrome | Critical |
| Core web vitals | Critical |
| No duplicate content on the same site | Critical |
| Image optimization through ALT, title, and file name | High Importance |
| Content recency (the newer, the better) | High Importance |
| Page age | High Importance |
| How many edits were made to the content during updates | High Importance |
| Historical data on-page updates | High Importance |
| Proper use of rel=canonical | Critical |
| Presence of keywords in H2 and H3 tags | High Importance |
| Presence of keyword in the first 100 words | High Importance |
| Grammar and spelling | Critical |
| The originality of the page’s content | Critical |
| Entity match | High Importance |
| Number of outbound links | High Importance |
| Mobile useability and optimization | High Importance |
| Hidden content on mobile (may not be indexed) | High Importance |
| Page optimized for mobile | High Importance |
| The presence of multimedia, for example, images and videos | Critical |
| Number of outbound links | High Importance |
| The quality of outbound links | Critical |
| The theme of outbound links | High Importance |
| Presence of helpful supplementary content, like free tools and calculators | High Importance |
| Content hidden behind tabs (it may not be indexed and wouldn’t show up in search snippets) | High Importance |
| Number of internal links pointing to the page | High Importance |
| Quality of the internal links | High Importance |
| Presence of too many broken links (could lower-ranking capabilities) | High Importance |
| The reading level of the page | High Importance |
| Presence of many affiliate links | High Importance |
| Presence of many HTML errors | High Importance |
| Authority/trust-level of the domain | High Importance |
| PageRank | High Importance |
| Length of URL | High Importance |
| The closeness of URL to the homepage | High Importance |
| Presence of keyword in URL | High Importance |
| Opinion of human editors | High Importance |
| Relevance of page’s category to a page | High Importance |
| Content formatting for user-friendliness and readability | High Importance |
| Priority of the page in the sitemap.xml | High Importance |
| UX signal from pages ranking for the same keyword | High Importance |
| Citing references and sources | High Importance |
| Use of a user-friendly layout | High Importance |
| URL string in Google search engine results | High Importance |
| Internal link anchor text to the page | High Importance |
| Use of structured data | High Importance |
| Site-level factors | |
| Presence of a contact us page or appropriate amount of contact information | High Importance |
| Content on site provides value or new insights | High Importance |
| TrustRank (how close your site is to a known and trusted site in terms of linking) | High Importance |
| Website updates for freshness factor | High Importance |
| Site architecture | High Importance |
| Presence of a sitemap | High Importance |
| Long-term site downtime | High Importance |
| Location of server | High Importance |
| HTTPS / use of a valid SSL certificate | High Importance |
| Presence of legal pages (terms and conditions and privacy policy) | High Importance |
| Unique metadata | High Importance |
| Use of breadcrumb markup | High Importance |
| Site-wide mobile optimization | High Importance |
| Site-wide user-friendliness (usability and interactiveness) | High Importance |
| High Importance | |
| Bounce rate | High Importance |
| Domain authority | High Importance |
| User reviews | High Importance |
| Site reputation | High Importance |
| Backlink factors | |
| Age of linking domain | High Importance |
| Number of referring domains | High Importance |
| Number of links from separate c-class IPs | High Importance |
| Number of referring pages | High Importance |
| Anchor text of backlinks | High Importance |
| ALT tag of image links | High Importance |
| Number of links from .edu and .gov domains | High Importance |
| The trust factor of linking page | High Importance |
| The trust factor of linking domain | High Importance |
| Presence of links from competitors | High Importance |
| Number of links from expected sites in your industry | High Importance |
| Links from bad neighborhoods | High Importance |
| Number of links that are not from ads | High Importance |
| Country TLD of referring domains | High Importance |
| Domain authority | High Importance |
| Presence of some Nofollow links | High Importance |
| Diversity of link profile | High Importance |
| Context of content the content of a linking page | High Importance |
| Presence of more follow links that sponsored or UGC | High Importance |
| Lots of backlinks to URL with 301 redirects | High Importance |
| The text that appears when you hover over a link | High Importance |
| Link location on the page | High Importance |
| Location of link in content | High Importance |
| Links from relevant domains | High Importance |
| Links from relevant pages | High Importance |
| Presence of your page’s keyword in the title of the linking page | High Importance |
| The natural rate of growth in the number of links | High Importance |
| Spiky and unnatural rate of growth in the number of links | High Importance |
| Links from top resources on a certain topic or hubs | High Importance |
| Number of links from sites that are considered authority sites | High Importance |
| Linked as a source in a Wikipedia article | High Importance |
| Words around your backlinks | High Importance |
| Backlink age | High Importance |
| Links from real sites vs fake blogs | High Importance |
| Natural link profile | High Importance |
| Excessive reciprocal links | High Importance |
| Links in real content vs. UGC | High Importance |
| Backlinks from a page with a 301 redirect | High Importance |
| TrustRank of linking site | High Importance |
| Fewer outbound links on the linking page | High Importance |
| Links in real content vs links in forums | High Importance |
| Bounce rate | High Importance |
| Word count of linking content | High Importance |
| Quality of linking content | High Importance |
| Sitewide links = one link | High Importance |
| User Interaction | |
| Organic click-through rate for an exact keyword | High Importance |
| Organic click-through rates for all ranking keywords | High Importance |
| Dwell time | High Importance |
| Measurement of how users interact on your site based on RankBrain | High Importance |
| Total direct traffic | High Importance |
| Percentage of repeat visitors | High Importance |
| Blocked sites | High Importance |
| Percentage of visitors that click on other pages on the SERP after clicking visiting your page | High Importance |
| Page frequently bookmarked by Chrome users | High Importance |
| Number of comments on the page | High Importance |
| Special Google Algorithm Rules | |
| Need for diversity in the SERP | High Importance |
| Need for freshness in the SERP | High Importance |
| Browsing history of user | High Importance |
| Search history of user | High Importance |
| Succinct answers, formatting, page authority, and HTTPS for featured snippets | High Importance |
| Geo-targeting | High Importance |
| Adult content or curse words (excluded from safe search results) | High Importance |
| High content quality standards for YMYL keywords | High Importance |
| Legitimate DMCA complaints | High Importance |
| Need for domain diversity in SERP | High Importance |
| Transactional searches | High Importance |
| Local search results | High Importance |
| Presence of news stories related to keyword for Top Stories box | High Importance |
| Search intent | High Importance |
| Presence of big brands with relevant content (they are often ranked higher) | High Importance |
| Presence of results optimized for Google Shopping | High Importance |
| Image results | High Importance |
| Branded search | High Importance |
| Easter eggs and April Fools’ Day jokes and hoaxes from Google (this one makes me laugh) | High Importance |
| Spammy queries | High Importance |
| Spammy sites | High Importance |
| Brand Signals | |
| Brand + keyword searches (for example, Hubspot SEO) | High Importance |
| Branded anchor text | High Importance |
| Twitter profile with followers | High Importance |
| Official LinkedIn page | High Importance |
| Facebook page with lots of likes | High Importance |
| Branded searches | High Importance |
| Known author or verified online profile | High Importance |
| Real social media accounts | High Importance |
| Top stories with brand mentions | High Importance |
| Brand mentions without links | High Importance |
| The physical location of offices | High Importance |
| On-site Web | |
| Low-quality content | High Importance |
| Links to bad neighborhoods | High Importance |
| Multiple and sneaky redirects | High Importance |
| Flagged server IP address | High Importance |
| Distracting ads and popups | High Importance |
| Popups that are spammy and difficult to close | High Importance |
| Over-optimizing the site | High Importance |
| Gibberish content | High Importance |
| Use of doorway pages | High Importance |
| Lots of ads above the fold and not much content | High Importance |
| Hiding affiliate links | High Importance |
| Low-value content sites | High Importance |
| Affiliate sites | High Importance |
| Keyword stuffing in meta tags | High Importance |
| Compute generated content | High Importance |
| No following all outbound links | High Importance |
| Off-site Webspam Factors | |
| An unnatural and sudden increase in backlinks | High Importance |
| Hacked site | High Importance |
| Lots of low-quality backlinks | High Importance |
| A high percentage of links from unrelated websites | High Importance |
| Low-quality directory links | High Importance |
| Automatic links in widgets | High Importance |
| Links from sites with the same server IP | High Importance |
| Using “poison” in your anchor text | High Importance |
| Ignored manual actions in search console | High Importance |
| Selling links | High Importance |
| Temporary link schemes | High Importance |
SEO is the process of assisting a website or piece of content to rank higher on Google. To put it simply, search engine optimization is the process of optimizing a piece of online content so that search engines like Google display it towards the top of the page when someone searches for something. Search engine optimization is the practice of increasing the quality and quantity of internet traffic from search engines to a website or web page. SEO focuses on unpaid traffic rather than direct or sponsored visitors.
iGaming PBN – A PBN is a collection of websites that are used to generate links (and hence authority) to a single website in order to manipulate search engine results. This strategy is comparable to a link wheel or link pyramid in that it includes the connecting of multiple separate websites to one another or to a central page.
PBNs may be so successful at generating these backlinks that one firm saw a significant improvement in its rankings after partnering with a private blog network. So, can PBNs help you improve your SEO? Without a doubt, they can. That is why they are used by so many marketers at some time.
PBNs often utilize low-quality photos and/or material, so pay attention out for this. Spend some time evaluating the website and use your judgment to determine if the information has been prepared sincerely for readers. If you have any doubts about it, you are most likely dealing with a PBN.
Backlinks from a PBN (private blog network) are hyperlinks created from a network of linked websites and blogs. Generally, all of these sites are controlled by the same person, who uses them to generate traffic to their money site. Additionally, they have the option of selling PBN connections to other website owners for additional profit.
How to Create a Private Blog Network in 2020 – The Ultimate Guide
Discover premium expired domains that are effective, relevant, and spam-free.
Create an effective PBN that leaves no trace.
Utilize a PBN in the “proper” manner to boost your ranks.
Utilize a precise, repeatable approach (with my procedures)
PBN Hosting is a type of web running that was created primarily to assist SEOs in hosting a private blog network securely and discreetly. By guaranteeing that the sites in your link network cannot be connected, you may link to your money site securely and enjoy greater Google results.
If you want a fast solution, Google recommends a page load time of fewer than two seconds: “Two seconds is the acceptable threshold for a Casino website.” At Google, we strive for a response time of less than a half-second.” Rapid response is critical, even more so when it comes to customer service.
Search engine optimization (SEO) is the art and science of increasing the visibility of web pages in search engines like Google. Because search is one of the most common methods for individuals to find information online, ranking better in search engines may result in more visitors to a website.
With that in mind, here are the stages to developing an SEO strategy in 2021:
Step 1: Make a list of keywords.
Step 2: Examine Google’s, First Page.
Step 3: Make Something Different or Better.
Step 4: Add a Hook.
Step 5: Optimize for On-Page SEO.
Step 6: Optimize for Search Intent.
Step #7: Concentrate on Content Design.
On-Page SEO refers to all of the steps you take to increase the visibility of your website in search engine results pages (SERPs).
Off-Page SEO refers to everything you do outside of your site to improve your ranking and position in Google’s search engine results pages (SERPs).
How to Conduct Keyword Research for Your SEO Plan
Step 1: Based on what you know about your firm, make a list of key, relevant subjects.
Step 2: Insert keywords into those subject categories.
Step 3: Recognize and Analyze the Effects of Intent on Keyword Research.
Step 4: Conduct keyword research.
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