Search is a
Data Feed.
We reframe search from a tactical acquisition channel into a behavioral intelligence system that governs player quality and P&L defense.
FTD Veracity & Intent Mapping
Most iGaming acquisition fails because it optimizes for Volume rather than Veracity. By mapping high-velocity search queries to long-term equity markers, we identify the "Intent Clusters" that yield a sub-1.0 marginal utility.
In a recent deployment for an Ontario operator, this methodology resulted in an 8.5x improvement in player quality by suppressing acquisition paths dominated by bonus-seekers and professional arbitrageurs.
Strategic Yield Metrics
From broad keywords to high-LTV intent clusters.
78% reduction in invalid FTD acquisition.
Board-Level Logic
Search Intelligence allows boards to move acquisition from a speculative marketing spend to a deterministic financial allocation. When you know the entry-path intent, you can calibrate the reinvestment threshold before the player even makes their first deposit.
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