Each online casino needs more players. So, the more relevant traffic you have, the better your click to deposit ratio. But good traffic is only one part. Your product’s performance is another part of the operation. Slow website performance is bad for user experience and will lead to a high bounce rate and a web app that doesn’t work.
In the following brief post, we will discuss the significance of page performance from both a search engine optimization (SEO) and a user experience (UX) point of view.
SEO page speed
The duration it takes for content to load on a given webpage is referred to as page speed. It’s simple to mix up this phrase with other site optimization-related terms like “site speed,” which describes the average loading time of multiple sample pages on a certain site.
Page speed is a direct ranking factor
Since Google released its Algorithm Speed Update, it has become increasingly clear that page speed is a direct influence on rankings. However, speed can also indirectly affect ranks by raising the bounce rate and decreasing dwell time. This is how it works. The needs of the users are prioritized at Google. According to studies conducted by Google, the typical loading speed of 3G networks is very poor.
Describe Page Speed
The time it takes for a webpage to load is known as page speed. A page’s server, page filesize, and picture compression are just a few of the variables that affect how quickly it loads.
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The term “Page Speed” isn’t as simple as it seems. This is due to the fact that there are numerous methods for determining page speed. The following three are the most typical: When a page is fully loaded, all of its resources have loaded in this amount of time. This is the simplest method for figuring out how quickly a page loads.
Time to First Byte estimates the length of time it takes for a page to begin loading.
To First Byte in Time, If you’ve ever arrived at a page and stood there for a few seconds staring at a blank screen, that was TTFB in action.
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First Contextual Paint/First Meaningful Paint: The amount of time it takes for a page to load sufficiently for a user to be able to read the material on it. Consider a blog post you have that takes 10 seconds to fully load.
Since Google’s Algorithm Speed Update, the fact that page speed is a direct ranking component has been even more widely recognized. We would all prefer to have a website that loads quickly rather than one that loads slowly. However, the time it takes for a page to load is not only a matter of personal preference; it also has a significant bearing on the success of a website.
The length of time it takes a webpage to load directly correlates to the increase in the bounce rate. Search engines will lower a page’s rating if it has a high bounce rate because it indicates that users do not find the content of the page to be useful. And if the checkout process on an e-commerce website takes even a fraction of a second longer than those of its rivals, the website will undoubtedly lose customers.
Example one – Spill Media website speed test by Google
Example 2- Competitor website speed test by Google
Example 3 – Casino Brand with slow pagespeed website speed test by Google