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iGaming marketing tools – Ahrefs market data and competitor analysis

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iGaming competitor analysis tool Ahrefs

 

Competitor research and marketing research is critical for the success of any acquisition campaign. Rather you want to set up an SEO-based affiliate network or build strong visibility for your iGaming brand. Ahrefs is a SaaS service, which allows your marketing team to get detailed information about your key market. Ahrefs, will allow you not only to dive deep into the technical marketing matrix but also to get valuable priceless data regarding the market size, affiliate, potential partners, and more.

Ahrefs builds online tools that help millions of website owners get more traffic from search engines. For over 10 years now, Ahrefs has been crawling the web, storing and processing petabytes of data. It’s now widely regarded as a must-have for top marketing professionals. Ahrefs has been crawling the internet, storing and processing petabytes of data, and fine-tuning an easy, intuitive user interface for more than ten years. It’s now widely recognized as a must-have for top marketers and a reliable companion for small business owners. Competitor analysis, keyword research, site auditing, rank monitoring, and much more are all covered by Ahrefs’ tools and features.

About Ahrefs Marketing tool

Ahrefs provides free learning materials and online SEO resources to help millions of website owners around the world get more traffic from search engines. As an internet marketer, you’ll be taking on a lot of different roles and responsibilities. You will almost certainly be using your skills to create a social media campaign that is successful and grabs an audience. You might look into providing services such as Google Adwords management, or perhaps PPC. However, one of the most important aspects of digital marketing will be SEO. SEO could be seen as the term that connects every aspect of digital marketing. Everything you do online related to the business promotion will be connected in some form to SEO. Either negatively or positively you will affect the ranking of your client’s site.

When you are using SEO for your clients, you need to know the effect it is has had on your marketing campaign. It’s important that you have a clear picture of what’s working and what perhaps needs tweaking. This won’t just benefit how efficiently your campaign operates. It will give you the chance to impress your customers with live data to show them your campaign is working.

Why Use Ahrefs Marketing tool?

There are a few tools on the market that provide this possibility. One of the latest releases is the Ahrefs SEO tool. This SEO tool offers some of the similar types of services we’ve seen from MOZ and other digital agency companies. But, how does it measure up? Is this the resource you should be using to keep your marketing business ahead of the competition? Let’s find out.

Ahrefs A Quick Overview

Straight off the bat, when you open the Ahrefs software you’ll see that the program offers a wide range of different tools. We’re going to examine these in detail but for now, let’s look at an overview. There are six different tools included in the Ahrefs package. Each one offers a different perspective when examining the success or weaknesses of your SEO campaign. The main tools are:

Ahrefs tool marketing features

  • Site Explorer
  • Positions Explorer
  • Content Explorer
  • Position Tracker
  • Crawl Report
  • Ahrefs Alert

The software is currently on offer for a fourteen-day free trial. That’s more than enough time for you to discover whether this is the program you want to be using for your business. The software is also on offer in a few different packages. If you get the lightest and cheapest package, you will miss out on a couple of the tools. These are the positions explorer and the content explorer. A little further down we’re going to examine why you’d be better off taking on all the tools. But really, it depends on what you are going to be using the Ahrefs package for. If your business does not complete content marketing, this might not be a major loss for you. Now, let’s have a look at what each tool offers.

Ahrefs Site Explorer Feature

Site Explorer is a backlink tool and the company claims it to be one of the best in the industry. This may well be the case because its power is impressive. The site explorer can essentially scan any site online. It will tell you what websites are linked to it and what backlinks they use. You will then be able to determine whether this is a strong website to link to your client’s site. Or, your personal site if you’re taking this on as a private individual. It’s a tool that will be incredibly useful when using link building to boost SEO. Essentially you’ll be able to find the sites with the strongest profiles to use for your own means. 

Ahrefs Positions Explorer Feature

The Positions Explorer tool is more about analyzing your competition. If you’re interested in what search keywords are ranking that your competition is using, this is the tool for you. It will give you vast amounts of data about how they’re ranking and you might be able to replicate their moves. That way, you can gain a stronger footing when you’re up against a fierce competitor.  The tool will also give you the chance to look at which of your competitors are using ads. You also examine where these ads are sourced to. It’s important to know exactly the kind of marketing campaign your competitors are running if you want to stay in the game. Positions Explorer gives you this chance.

Ahrefs Content Explorer Feature

As a marketer, you may or may not be aware of how effective, high-quality content can be. Content that captures the interest and attention of an audience can go viral. At that point, the search ranking of a site to go through the roof. We’re glad to say the Ahrefs tool recognizes the importance of content. The Ahrefs tool allows you to track easily what piece of content is getting the most backlinks and shares. Remember, if a piece of content works you can reshape it and send it out again. Content Explorer shows you what pieces you should be replicating and which ones you can forget about.

Ahrefs Position Tracker Feature

The Position Tracker is a feedback tool and it’s very useful as well as being incredibly easy to understand. In the marketing world, the impact of different promotions can change in seconds. Using the position tracker, you’ll be able to keep track of your overall status. You’ll be able to see real-time results and get breakdowns, weekly or monthly from the company. The benefit of this is it will show you whether you need to put more effort into your marketing campaign. Or, if you’re focusing the right amount of time on a particular client.

Ahrefs Crawl Report Feature

There are lots of things that can make a search ranking boom. Similarly, there are issues with your site that can impact your ranking negatively. If you want to make sure you stay on top you need to make sure you keep an eye out for problems. The trouble is that there was no way of knowing what was negatively impacting your site, until now. The crawl report is an excellent addition to your marketing tools. It will scan your website, pinpointing issues that are negatively impacting the issues on your site.

Ahrefs Alert Feature

The final tool will allow you to keep track of the client who you are representing and the competition. The Ahrefs alert tool will keep you notified when a competitor loses a backlink or when your business is mentioned online. It’s a fantastic tool for checking how brand recognition is coming along for your client. Or, which competitor is failing in their marketing campaign.

Separately, each of these tools is beneficial in its own right. Altogether, however, they make a program that is difficult to beat. It is very little you won’t be able to track or examine when using the Ahrefs SEO tool. Now, let’s examine another major strength of the software and the company supplying it.

Ahrefs The Scope Feature

A key advantage of the software and the program as a whole is the sheer scope of it. Ahrefs has a massive database of backlinks that are live across the net. This includes crawling five billion web pages and an index of twelve trillion links. That’s not to mention a further data set of two trillion URLs all working on ten petabytes of storage. What does all this mean for the average user? Essentially, you can be assured that you will have all the information you need to make sure that your campaign is a success. You will be able to examine other businesses online. Hopefully learning from their mistakes and profiting from their losses. As well as this, you’ll be able to build a forever evolving campaign for your clients that will put you ahead of competitors.

Stacking Up Ahrefs To Other SEO Tools

It’s difficult to examine a program without comparing it to the competition. So, let’s have a look at this, first examining the accuracy of the software. If you compare Ahrefs to other SEO tools, you’ll find surprising results. At first, it seems as though Ahrefs has fewer backlinks tracked for a site than other tools. However, a closer examination finds that other SEO tools are tracking dead links. These do nothing for SEO or search ranking. Ahrefs dismisses these links and gives you a more accurate reading. It closely resembles Google’s own data collection. Try this yourself comparing across the board with other tools like Moz. We are confident you will find similar results.

Now let’s look at the different forms of managing backlinks. Managing backlinks mean that you can organize them depending on different traits and characteristics. Again, Ahrefs comes out on top over the competition, simply by a greater number of options. For instance, you can examine lost links and most linked pages as well as several other filters. Other SEO tools have similar filters but they are not quite as expansive as the new Ahrefs tool.

Ahrefs Strengths Feature

Ahrefs SEO tool has several important strengths when you look at it across the board and compare it to other similar tools and software. The first we’ve already mentioned but it’s worth clarifying how important this is. The accuracy of the Ahrefs tool is impressive. It will certainly ensure that you can count on the software to give an honest result for any examined site.

Linking to this strength is the graphic and visualization of the tool dashboard. The Ahrefs tool provides graphics and visualization that are easy to read and understand. Even if you have limited knowledge of how SEO works you will quickly be able to grasp the meaning behind the maths. That said the system isn’t dumbed down and more comprehensive breakdowns are readily available.  

Another strength Ahrefs tool has is one of the main possibilities it offers. Ahrefs doesn’t just allow you to measure and dissect your website, or even your client’s site. It systematically allows you to break down the SEO tendencies or your competition. This easily lets a marketing agency or an individual break down and work out the SEO tactics of their top competitors. By doing this, it’s possible to copy a competitor’s tactics and improve on them. This is the best feature offered by Ahrefs that is not present or particularly focussed on in other SEO tools.

Ahrefs Cost Comparison

There are four major SEO backlink tools on the market right now. When compared with the other three Ahrefs is certainly not the cheapest, if you get the full model. However, if you get the basic package it is. That said, we imagine most marketers will want all the tools and to be fair we will use this package for comparison. The Ahrefs professional plan is the third cheapest SEO tool. But, it’s important to realize that for a little more crash you are getting a lot more tools. We have already shown just how expansive the program is and we think you’ll agree that the cost matches the capability.

Ahrefs Review Conclusion

To conclude then, let’s answer the question you came here for. Is the Ahrefs tool worth your time and money? To help you make this decision we’re going to answer this question for both the private individual and the marketing agency. Each situation comes with different requirements. But we think the Ahrefs tool is a good fit for both. 

For the marketing agency, this tool does come highly recommended. You get a set of programs that will help you keep track of your marketing campaign and learn from your competitors. As well as this, the software offers different packages. This means if you want to increase the power of your campaign you can. For the marketing agency, the biggest strength is that you’ll have accurate data you can discuss with your clients.

For the private individual, the Ahrefs tool could still be a valuable piece of software. While it might take a little time to understand without training, the tool is accessible to SEO beginners. The friendly pricing of the cheaper model should also be seen as a great advantage.

If you try this software out, we don’t think you’ll be disappointed. Currently, it’s one of the best backlink checking tools on the market.  And its ability to keep track of other businesses gives it a strong advantage over other SEO tools available.

Full Stack Developer Tallinn Office

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Full-Stack Developer

Tallinn Estonia iGaming Jobs

Let’s get your profession to new heights. Spill Media Group is a growing and dynamic online media company. We are looking for a strong productive experienced Full Stack Developer to join our outstanding team in Tallinn Estonia / Remote

Our idea is that creativity, passion, and discovery are served by a collaborative organization vision, efficient management, and an ecosystem that encourages individuality and development. We work with agility, and as an organization, our objective is to continuously study and grow. Hiring outstanding, forward-thinking talent. and constantly improve We work as a team to achieve great things together!

FULL TIME

Main Responsibilities

    • The Full-Stack Developer involves using a range of different technologies and languages (such as Java, JavaScript, HTML, PHP, C#) to develop applications. 
    • Full Stack Developer to produce scalable software solutions. You’ll be a member of a cross-functional team that’s accountable for the full software development life cycle, from conception to deployment.
    • Product marketing functions and communicating with the marketing team to improve our main products

Full Stack Developer responsibilities include:

      • Engaging in the design and creation of scalable software
      • Writing clear, functional code on the front- and back-end
    • Examining and fixing bugs or other coding issues

Responsibilities

  • Work with development partners and product managers to build powerful software solutions
  • Design client-side and server-side architecture
  • Create the front-end of applications through engaging visual design
  • Develop and maintain well-functioning databases and applications
  • Write efficient APIs
  • Test software to assure responsiveness and performance
  • Troubleshoot, debug and update software
  • Create security and data assurance settings
  • Build features and applications with a mobile responsive design
  • Write technical documentation
  • Work with data scientists and analysts to improve software

Skills

  • Proven experience as a Full Stack Developer or similar role
  • Experience developing desktop and mobile applications
  • Familiarity with common stacks
  • Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)
  • Knowledge of multiple back-end languages (e.g. C#, Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js)
  • Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design
  • Excellent communication and teamwork skills
  • Great attention to detail
  • Organizational skills
  • An analytical mind
  • Degree in Computer Science, Statistics or relevant field

Senior Python Developer

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Senior Python Developer

Tallinn Estonia iGaming Jobs

Let’s take your career to new heights. Spill Media Group is a growing and vibrant online media company. We are seeking a strong productive skilled Senior Python Developer to join our awesome team in Tallinn Estonia / Remote

Python Developer responsibilities include writing and testing code, debugging programs and integrating applications with third-party web services. To be successful in this role, you should have experience using server-side logic and work well in a team.

FULL TIME

At Spill Media, we designed a workplace that supports you to be who you are and encourages you to arrive at your greatest potential. We are looking for an experienced Senior Python Developer with the main responsibility being managing back-end services and the exchange of data between the server and the users. 

Main Responsibilities

    • Reporting to the Head of Product, you will be expected to liaise straight and efficiently with different teams, developing websites from scratch fundamentally using Python. You will have the ability to code and build bespoke sites as well as design and develop websites.

THE CHALLENGE

    • Building efficient server-side applications
    • Integrating front-end components into applications
    • Checking code from other developers and coaching junior team members
    • Work with Python and angular 
    • Designing and executing new features and functions
    • Building and managing the website’s structure
    • Securing high-performance and availability, and overseeing all technical aspects of the CMS
    • Working with the Product Partner to develop a strong search strategy for the corresponding product
    • Understand market requirements and turn them into a solution design
    • Overall responsibility as product marketing technical manager
    • Code the design collectively with other developers from the organizations
    • Help design and implement functional requirements
    • Build efficient back-end features in Python
    • Integrate front-end components into applications
    • Manage testing and bug fixes
    • Prepare technical documentation
    • Collaborate with UX/UI designers to implement design into the code
    • Coach junior team members
    • Implement software enhancements and suggest improvements

Skills

  • Solid experience as Python Developer
  • Experience with Python frameworks (e.g. Django, Flask, Bottle)
  • Familiarity with Amazon Web Services (AWS) and REST API
  • Understanding of databases and SQL
  • Knowledge of JavaScript and the AngularJS framework is a plus
  • Attention to details
  • BSc in Computer Science, Engineering or relevant field
    • Experience Jenkins is a plus
    • DevOps experience is a plus 

PHP WordPress Developer 

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PHP/WordPress Developer 

Tallinn Estonia iGaming Jobs

Let’s take your career to new heights. Spill Media Group is a growing and vibrant online media company. We are seeking a strong productive skilled PHP WordPress Developer to join our awesome team in Tallinn Estonia / Remote

Our concept is that creativity, enthusiasm, and innovation are fed by a collaborative organization vision, effective management, and an ecosystem that supports individuality and construction. We work with agility, and as an organization, our objective is to continuously study and grow. Hiring outstanding, forward-thinking talent. and constantly improve We work as a team to achieve great things together!

FULL TIME

At Spill Media, we designed a workplace that supports you to be who you are and encourages you to arrive at your greatest potential. We are looking for an experienced PHP/WordPress Developer with the main responsibility being managing back-end services and the exchange of data between the server and the users. 

Main Responsibilities

    • PHP WordPress Developer Reporting to the Head of Product, you will be expected to liaise straight and efficiently with different teams, developing websites from scratch fundamentally using WordPress but some experience of other platforms would be an advantage. You will have the ability to code and build bespoke sites as well as design and develop websites.

The CHALLENGE

    • Work with Python and angular 
    • Designing and executing new features and functions
    • Building and managing the website’s structure
    • Securing high-performance and availability, and overseeing all technical aspects of the CMS
    • Working with the Product Partner to develop a strong search strategy for the corresponding product
    • Understand market requirements and turn them to a solution design
    • Code the design collectively with other developers from the organization
    • To work beside other developers and designers, review work and requirements through JIRA GDrive 
    • QA monitor the quality of code while performing the tasks to a high measure
    • Understand business requirements and convert them to a solution design
    • Do code reviews and ensure a high standard of code quality
    • Work on improving and expanding data-crunching algorithms 

Skills

    • Full-stack PHP WordPress Developer 
    • HTML/CSS/JavaScript
    • WordPress
    • Solid knowledge of GitHub
    • Web service development experience
    • Strong experience in web development together with experience with server-side and client-side application development
    • Excellent command and experience using PHP
    • Solid knowledge of RestAPI architecture
    • Ability to write SQL queries
    • Experience Jenkins is a plus
    • DevOps experience is a plus 

German content contributor

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Let’s take your career to new heights. Spill Media Group is a growing and vibrant online media company. We are seeking for a strong productive skilled German content contributor to join our awesome team in Tallinn Estonia

Main Responsibilities

  • Deliver high-quality content in the German language for our DE review websites
  • Analyze web copy and improve the text for active websites within DE
  • Stay on top of best practices for content development and content strategy

Skills

  • Experience in marketing writing for the German market – a plus
  • Experience relevant to the German iGaming entrepreneurs – a plus
  • Experience in site auditing– a plus
  • Experience in the online casino industry – a plus
  • Experience in a product review writing

Native German / Dutchland.

Latvian content contributor

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Latvian content writer

Let’s take your career to new heights. Spill Media Group is a growing and vibrant online media company. We are seeking a strong productive skilled Latvian content contributor to join our awesome team in Tallinn Estonia / Remote

Main Responsibilities

Deliver high-quality content in the Latvian language for our international review websites
Analyze web copy and improve the text for active websites
Stay on top of best practices for content development and content strategy

Skills

  • Experience in marketing writing for the Latvian market – a plus
  • Experience relevant to the Latvian igaming entrepreneurs – a plus
  • Experience in site auditing– a plus
  • Experience in the online casino industry – a plus
  • Experience in a product review writing

Native Latvian.

Estonian content writer – Estonian Market

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Estonian content writer – Estonian Market

Let’s take your career to new heights. Spill Media Group is a growing and vibrant online media company. We are seeking for a strong productive skilled Estonian content writer to join our awesome team in Tallinn Estonia

Main Responsibilities

  • Deliver high-quality content in the English language for our international review websites
  • Analyze web copy and improve the text for active websites
  • Stay on top of best practices for content development and content strategy

Skills

  • Experience in marketing writing for the Estonian market – a plus
  • Experience relevant to the Estonian iGaming entrepreneurs – a plus
  • Experience in site auditing– a plus
  • Experience in the online casino industry – a plus
  • Experience in a product review writing

Native Estonian.

SEO expert Spanish market

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SEO expert

Let’s take your career to new heights. Spill Media is a young and dynamic performance company. We do this by creating high-quality online products. We are looking for a talented Senior SEO to join our Tallinn based marketing team.

Main Responsibilities

Manage an ongoing SEO campaign for medium/large projects within the Spanish-speaking market. require a Senior SEO Professional who with a solid SEO background

Job description?

  • Managing and promoting cross-channel, multi-vertical websites for the Spanish market
  • Growing the sites’ organic audience and rankings, improving CTR and organic conversions
  • Working with other marketing departments to run cross-channel campaigns
  • Providing SEO insights and recommendations based on on-page SEO review, keyword research and competitive analysis
  • Implementing and managing link building campaigns and link brokers
  • Monitoring and evaluating search results and performance across major search channels
  • Come with Content strategies and implement solutions in place.